The success of your business lies in creating offers that your target audience wants and effectively marketing those offers to potential customers. But before you can create attractive offers, you need to understand exactly what your ideal client wants. It’s also crucial to know what they don’t want and what price point they’re willing to pay.

This workshop walks you through the process of creating an ICA (ideal customer avatar). You’ll learn how to identify this (theoretical) perfect customer’s persona, values, priorities, needs, and behaviors. Then, you can use that information to adapt your offers, pricing, and messaging to reach your target audience and drive conversions.

Stop wasting valuable time and money on the wrong clients!