Isn't it about time that the business you’ve poured sweat, tears, and hair dye into gave something back? A little gratitude, in the form of some accountability from your team and some actual profit?
APPLY NOWAre you a female boutique Pilates studio or boutique physical therapy practice owner looking to take your business to the next level?
Do you feel overwhelmed by the challenges of running a studio, from financial management to marketing and client retention? If so, you're not alone. I'm here to help.
In 2010, I launched a Pilates studio in Miami. It grew to two locations, seven figures a year, and a six-figure salary (for me + 3 of my 18 employees).
In early 2025, I sold those Pilates studios for 7 figures — after removing myself from most of the day-to-day.
Even if you don’t want to sell your studio or practice, I can show you how to build a business that doesn’t rely on you — and that allows you to live your life.
Did you know that only 4.2% of all women-owned businesses have revenues of $1 million or more. I am proud to say I’m part of that 4.2%.
Let's talk truthful for a minute: Your business should be so much more than a 24-hour grind. We are not in this game to earn breadcrumbs, or to be working 24/7 just to keep our team paid.
You've got what it takes to make your business work: You've kick-started a business, filled up schedules, and consistently WOW’d your clients. You've crafted killer classes and offered expert-level therapeutic care.
But I’m betting no one taught you how much is involved in operating a profitable business that is also sustainable. You’re spending late nights reconciling your books, assembling equipment, Googling “how do I design a Facebook ad,” or buying course after course trying to learn marketing strategies.
They also don’t prepare you for how stressful it is to find coverage at the last minute when someone calls in sick, or what to do when someone gives their two weeks' notice right before the holiday season.
But I do. I get it. I’ve been right where you are.
I understand your journey – the countless unseen sacrifices, the unexpected weekend rendezvous with QuickBooks, the 2 hours (ok 12) you spent crafting your first Facebook ad, last-minute bailouts for your team, and heartbreaks over sudden resignations. Been there, done that, got the T-shirt.
I used to be you. Once upon a time, I was the EVERYTHING in my business. The joy was slowly draining out of me and I didn’t have time for anything except what was right in front of me. That’s when I knew I had to hit the reset button.
I finally doubled down, invested in a mentor and revamped my biz, swapped my DO ALL THE THINGS cape for a CEO hat:
- Focused on strategic, big-vision tasks (growth, leadership, strategy, accountability)
- Restructured my team, pricing model, and systems
- Delegated the tedious work (that I wasn’t really good at anyways), bumped up my pay by 50%, cut my workload by half
- Diversified our income streams. While I was owner-operator, I had a 7-figure business, pocketed a 6-figure salary, and was able to embrace my role as a 7-figure CEO.
Christa’s stats:
- Sold Pilates in the Grove (after 10 years of operation) for a 7-figure buyout
- Over $1mil in business revenue annually
- $12,000,000 in collective revenue since 2008
- Over $1,000,000 in profits since 2010
- 15+ years in business
- 100+ fit biz owners coached
- $200,000 invested in business education + strategy for YOUR benefit
- Wife of 24 years to her college sweetheart, Scott
- Proud mom to Brett (21) and Derek (19), and pup Duncan
Why Join The Inner Circle?
With a unique blend of industry expertise and personal experience, I understand the ins and outs of owning a boutique Pilates studio and physical therapy practice. I've walked in your shoes and faced the same challenges you do.
1. A track record of success: With over 2 decades of experience as both a Pilates instructor and a physical therapist, I have a deep understanding of boutique wellness businesses. I’ve done a lot by trial-and-error, graduated from the School of Hardknocks, and also invested in myself so that I can pass down my experience and my education.
2. Personal experience: Unlike many mentors who have never self-funded a business, I know firsthand the implications of investing your own money. This real-life experience allows me to offer practical, actionable advice tailored to your unique situation.
Do you want that for your own business?
You love what you do, and you’re great at it, but you’re tired of the never-ending management, giving up your weekends for broken toilets or AC, filling in for staff during their time off, replying to refund requests, and cleaning the studio that you’re still doing all by yourself.
You know something has to change.
That's what the Beyond the Movement Inner Circle is all about — helping YOU whip up a business that complements your lifestyle (and lets you LIVE your life). This mentorship is custom-made for fierce, female boutique fitness and wellness business owners who aim to boost their profits without boosting their client load.
What will you do with that extra dough? A larger team, better salaries, more clients, a new home, a dream vacation, giving back to your community, or simply taking the day off because you CAN??
With a better approach to your business...
the world is your oyster!
Now, envision this: Your studio or clinic is thriving, smoothly operating on its own without you steering every aspect. Your team is well-versed and proactive, no longer relying on you for every minor hiccup or question.
Picture freeing yourself from all the nitty-gritty issues, engaging with clients solely on your terms, at your convenience. Your fitness studio runs like clockwork even when you’re off enjoying time with your fam. Your staff is on the ball and don't buzz you every time a paper clip goes missing.
How does that sound?
You’re ready to build a lean, mean, self-driving business that doesn't rely on band-aid fixes.
You’re ready to get up close and personal with your business analytics, predict trends, and make big moves (and confident decisions).
And you’re ready to learn from someone who’s going to show you how to move forward — and hold your ass accountable.
Beyond the Movement Inner Circle packs in the systems, support, strategies, and the boot-in-the-butt you need to conquer these goals and more.
It’s time to join the Inner Circle — and get the 4s framework you need to get out of the day-to-day (without sacrificing cash and clients)
There's just one thing...
How do you get from here — doing everything and running out of daylight (and energy)…
…. to where you want to be — running a business that is a well-oiled machine of revenue generation and profitability.
This mentorship is your lifeline. It’s packed with coaching, resources, and expert guidance to help you dial back the crazy hours and move away from the 24/7 'ON' button. As your mentor-in-crime, I'm here to hold your hand, kick your butt, and everything in between, to help you hit your business targets.
INTRODUCING:
THE BEYOND THE MOVEMENT INNER CIRCLE
The Beyond the Movement Inner Circle is a 12-month mentorship program that will provide you the systems, support, strategies (and the kick in the pants) to help you step back, grow the right team, teach that team how to be accountable, create predictable revenue, increase profits and still serve your clients at the highest level.
Here are some of the things we work on...
What Is The Inner Circle… really?
A 12-month mentorship where you’ll get coaching, resources, and actual expert support so you can say goodbye to working 10-hour days 7 days a week— and finally step back from always being ON. As your dedicated mentor, I'm here to help you reduce your client-facing hours, buy back your precious time, and teach you how to take the guesswork out of running a high six or even 7 figure business.
The Inner Circle mentorship is truly designed to meet you where you are — and take you where you want to go. With this program and my support, you’ll go from seeing too many clients, micromanaging your team, and focusing on the wrong stuff to reducing your workload, building a team you trust, and hitting that next revenue mark.
What You Can Expect:
Personalized Roadmap to Success: Together, we’ll create a customized roadmap for your business, focusing on your specific goals and challenges. Whether you're looking to increase revenue, enhance client retention, or get your team to take responsibility, you'll get the guidance and actionable steps to make it happen.
Transformative Group Coaching: Benefit from the collective wisdom of a supportive community of female studio and practice owners. Our group coaching sessions foster collaboration, inspiration, and accountability, ensuring you stay on track and motivated. Because everyone has reached a certain point in their business, you won’t have to spend time watching members hash out problems you’ve already overcome.
Exclusive Access to Top Industry Resources: From marketing templates to financial management tools, you'll have access to a wealth of resources designed to simplify your business processes and enhance your studio's performance.
Ongoing Support and Crisis Management: With unlimited Voxer access, you'll never feel alone in your business journey. I'm here to support you through any crisis, offering immediate advice and solutions to keep your studio thriving.
Quarterly Expert Insights: Stay ahead of industry trends with quarterly calls featuring top experts. Gain valuable insights into the latest techniques, technologies, and best practices to keep your studio competitive.
Semi-Annual Events: Members get access to a luxurious, exclusive retreat once a year as well as a free ticket to the Women in Wellness Summit that I host every fall. These retreats are a fantastic way to step out of the day-to-day in a gorgeous location, mastermind on your business, and come back with a new outlook. The summits are 2 days of actionable business review, education, and planning!
What's Included?
There are two ways to join Inner Circle: for 1 year or 6 months.
Both provide you with coaching, expert sessions, and a library of resources. The year-long membership, however, is where you unlock more growth, systems, and support — because growing a sustainable business takes time!
The Inner Circle is NOT...
🚫 A DIY course that collects virtual dust
🚫 One-size-fits-all training that doesn’t touch on a single thing that affects your sucessful studio or practice
🚫 Overcomplicated strategies with no manual and lots of missing parts
🚫 A coaching program led by someone who pretends to know everything you are going through.
When you join Inner Circle, you get me as your coach AND access to my expert team
A program created by women for women.
With coaches like that, who could stop you!?
I know the whole "I can do this on my own" approach is appealing in theory. You get to make the decisions, call the shots, and feed your control freak tendencies. But trust me, that kind of attitude will only get you so far AND is a one-way ticket to burnout. (Ask me how I know!)
Wake up call: Going it alone is a no-go!
Get the support you need
to find the success you want.
This isn’t just a fluke. I didn’t get lucky. I invested in the business coaching, people and systems that worked to help me grow — and now I want to do the same for you and your business.
I want to show YOU how to create a business that models the lifestyle you want, which is why I created this Beyond the Movement Inner Circle.
As a coach focused on programs developed by women for women, I understand the unique mindset challenges we face. My approach helps you overcome self-limiting beliefs and actual roadblocks in your business.
Having worked extensively with women entrepreneurs, (and being on myself), I bring a wealth of knowledge on overcoming misconceptions and navigating the financial realities and personal sacrifices involved in running a boutique studio.
You can now tap into everything I have learned after 10+ years owning and operating my own Pilates studios and spending over $200,000 in business trainings and masterminds and I’ve turned all of that experience and education into a coaching program specifically for female entrepreneurs in boutique wellness and fitness.
This is a high-touch mentorship, specifically designed to help boutique wellness businesses grow from 6 figures in revenue to 6 figures in profit — while cutting back on direct client care and day-to-day operations.
Are you ready to create a more systematized business that is not being held together by thera-band and kinesio-tape?
Do you want to learn how to evaluate and understand the analytics in your business so that you can predict what will happen next week, next month, and even next year?
The Beyond the Movement Inner Circle will provide you the systems, support, strategies, and the kick in the pants you need to achieve that + more.
SO YOU THINK YOU’VE GOT WHAT IT TAKES TO JOIN THE INNER CIRCLE? PROVE IT!
Our Inner Circle mentorship isn't just for anyone. This is for female fit biz owners — PTs, Pilates studio owners, yoga studio owners, therapists, acupuncturists, CrossFit gym owners — who need actual human connection.
You want someone who can serve up fresh ideas, give brutally honest feedback, share solid (and proven) strategies, and dish out tough love when needed.
This is for those women who dream of raking in 6 figures in profit while serving clients well, building a killer team, and working only when you want to.
Is the Inner Circle the right place for you? It is if…
- You struggle to manage a team and hold them accountable (so you’re not constantly sucked back into the day-to-day)
- You battle with marketing and feel like you’re just wasting your time (and money)
- You find admin, bookkeeping, and operations as appealing as a root canal (and way more confusing)
- You are tired of buying course after course and ready to actually do the RIGHT work that moves things forward
- You are tired of feeling alone while handling your business highs and lows (seriously, your family just doesn’t get it)
If that's you...
APPLY NOW
Want to know what life & business could look like with this kind of support?
Your days might look like…
- Working from home or your favorite AirBNB several days per month
- Having a team so engaged and accountable you don't even know when the AC breaks or the toilet overflows
- Stepping away from handling client refund requests and scheduling issues
- Confidently putting money into a profit account each month
- Choosing how you want to spend your free time and weekends
- Going on a two-week vacation while the business drives revenue and you still get paid
- Creating lucrative employment opportunities for your team
- Building an environment where people love to come to work and where patients/clients are loyal & happy
Does that sound like the kind of life and business you want?
