Female emPOWERED

A podcast for female fitness & wellness professionals like YOU

Episode 005: Female Fridays with Jennifer Maanavi

Who’s ready for another #FemaleFridays chat? My latest guest on the Female emPOWERED Podcast is Jennifer Maanavi, CEO and co-founder of Physique 57, an international boutique fitness studio and media business headquartered in New York City. Jennifer and I met in a mastermind together, and because she’s always inspired me, I couldn’t wait to have her as a guest on the podcast!

Reinventing fitness in-person and online

After opening two studio locations in New York, Physique 57 went down a business path that proved to be “one of the best decisions we’ve made,” as Jennifer put it. Rather than open more brick-and-mortar studios, they began making fitness DVDs in 2008 and 2009, which sold rapidly in all 50 states. 

 

From there, Physique 57 opened more locations in Los Angeles and New York, and started consulting internationally. They also have offered video on-demand content for the past 8 years, as well as exclusive video content on Instagram. Since the spread of COVID-19, Physique 57 has hosted live virtual classes for members who miss the interaction of in person classes.

 

Jennifer has had such an inspiring and admirable career in the health and wellness space. For any women looking to forge their own path in fitness or health or wellness, she had this advice: employing and nurturing a diverse team is important. Not just teachers, trainers, or fitness professionals, but bookkeepers and cleaning staff and so on. Choose the people you work with wisely and care for them. That’s the key to success.

 

In this episode we discuss:

  • [01:00] How Jennifer discovered a need for new fitness classes in New York
  • [05:00] Physique 57’s growth in media and studio locations
  • [10:15] The digital side of the business
  • [18:00] Jennifer’s thoughts on women leaders in the health and wellness industry
  • [20:45] The rise of femtech and talking about women’s bodies
  • [28:10] Jennifer’s advice for any aspiring female fitness entrepreneurs 

 

Follow Jennifer on Instagram at @jennifermaanavip57, and check out the Physique 57 website!

 

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

 

Links mentioned in this episode:

 

Thanks for listening, and keep your eyes and ears open for our next episode! If you loved this one, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

 

Interested in being a guest on a future #FemaleFridays episode? Email me at [email protected]!

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You can also email Christa directly at [email protected]

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