I'm Christa Gurka, accidental entrepreneur turned CEO of a multi million dollar health and wellness business. Listen to episodes to hear expert insights and real conversations about what it means to show up, thrive, and — of course — get paid.

 You'll learn what works, what doesn’t, and what REALLY happens behind the scenes of a client-based business. All so you can take away advice and actionable steps that help you become a more successful and confident business owner — on your own terms.

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast.

Today, we’re talking all about alternatives to price discounting for Black Friday and Cyber Monday. I’ll share several strategies you can implement to make the most of holiday promotions without compromising the integrity of your services or revenue. Whether it’s adding free assessments, incorporating branded merchandise, or strategically bundling services, there are plenty of ways to entice clients without offering steep discounts.

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast.

Today we have a special guest joining us—Monica Spoelstra, a PR expert and holistic health coach. In this episode, we’re taking a look at how business owners can learn to be their own PR agency and take charge of their media presence.

Monica and I talk about the key differences between marketing and PR, explore earned vs. paid media, and highlight some common mistakes businesses make when it comes to public relations. One of the biggest takeaways? Building relationships with journalists and media outlets takes time, but it’s worth the effort when you do it consistently.

Hey there ladies and gents! Welcome back to another episode of The Female Empowered Podcast.

Today we’re talking all about planning for Q4 and reviewing your business’s success in 2024 to set yourself up for an incredible 2025.

In this episode, I’ll walk you through a step-by-step process to evaluate your business performance, identify areas for improvement, and develop a strategic plan for the upcoming year. Whether you’re looking to refine your services, optimize your financials, or fine-tune your marketing, this episode will give you the tools to get started.

Hey there! Welcome back to another episode of The Female Empowered Podcast.

In this episode, we're diving into an important topic for all fit biz studio owners, wellness business owners, and private pay physical therapy practice owners—building a personal brand.

Christa Gurka shares her own journey of creating a personal brand alongside her Pilates studio, Pilates in the Grove. She explores how developing a brand around your unique gifts, skills, experiences, and personality can open doors to new clients, speaking opportunities, and additional revenue streams.

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. 

Today’s episode is a must-listen for boutique fitness and wellness business owners looking to elevate their presence through personal branding.

Joining us are expert guests Latasha Doyle and Lauren from Uncanny Content. They share their invaluable insights on how to effectively balance a business brand with a personal brand, ensuring each has its unique appeal and purpose.

Hi guys! Welcome back to another episode of The Female Empowered Podcast. In this episode, we explore the distinctive roles that marketing and sales play within a business, especially using a Pilates studio as a real-life example. We discuss how marketing is all about creating awareness and generating interest, while sales focus on converting those interested buyers into loyal customers.

Hey everyone! Welcome back to another episode of The Female Empowered Podcast.

In this episode, I’m excited to discuss teacher training and continuing education programs in the fitness industry.

Running a teacher training or continuing education program involves a lot of work but can be incredibly rewarding. It helps build a pipeline of high-quality instructors and generates additional revenue streams. With the current challenges in the fitness industry, such as labor shortages and high turnover, developing your instructors is more critical than ever.

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast. 

Today, we’re discussing an important topic for fitness and wellness business owners: how to prepare your business for the fall and the end of the year.

In this episode, I’ll be covering several key strategies to ensure you’re set up for success as the year wraps up.

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast.

My Take Years Ago On Business Owners Who Step Away From Their Business
 

Seven or eight years ago, I used to look at people who can take the time off from their business as not real business owners. I thought that if you could step away from your business for a month, then you don’t have a successful business. I came to realize now that’s BS.

You’ll hear more about why my mindset has changed and some tips on how you can step away from your business without causing interruptions.

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast.

Do you want to know what I learned the hard way when I first started (and then tried to grow) my business? Not all Google advice is good, and not all free strategies apply to your business.

If you're trying to start your own gym, serve physical therapy patients, grow a studio and help people feel better in their bodies... you have a unique kind of business. Generic business advice doesn't always get you where you want to go. That’s why I want to share with you what happened when I finally admitted I needed to trust the experts and invest in my business.

Hey everyone! Welcome back to another episode of The Female Empowered Podcast.I'm super excited for today's episode because we're talking about charging what you're worth. This topic is SO important to me and I can't wait to talk about this you all of you. Have you heard this a lot?  People telling you...you HAVE to charge what you're worth. What does this even mean? How do you know know much youre worth? Who determines how much you're worth?

Hi! Welcome back to another episode of The Female Empowered Podcast. In today's episode, I'll discuss the marketing strategies that have grown my studio, Pilates in the Grove, into a seven-figure business.

Hey there! Welcome back to another episode of The Female Empowered Podcast. Today, we're diving into the nitty-gritty of creating a profitable schedule for your studio, especially if you offer group sessions and classes.

Hello everyone! Welcome back to another episode of The Female Empowered Podcast.

In this podcast, I'll be sharing expert insights and having real conversations about what it means to show up, thrive, and get paid in a client-based business. 

Today, we're diving into the world of Key Performance Indicators (KPIs) and why they are crucial for your Pilates, yoga, or boutique fitness studio. Whether you’re new to tracking metrics or looking to refine your approach, this episode is packed with valuable insights to help you thrive.

Hey guys! Welcome back to another episode of The Female Empowered Podcast.

Today, we're diving into a listener-inspired question about handling staff issues in the fitness and wellness industry. 

Christa shares her expertise on managing instructors' pay expectations, educating your team on business finances, fostering transparency, and creating a supportive work environment. 

Hey everyone! Welcome back to another episode of The Female Empowered Podcast.In this episode, our host Christa Gurka discusses healthy margins for business profitability. By the end of this episode, you should have a handle on what percentage of your business’s income should be going to certain expenses so that you can maintain healthy margins to keep your business growing.

Hey there listeners! Welcome back to another episode of The Female Empowered Podcast. On this episode we have the pleasure of featuring Lauren Amron, the Chief Operating Officer at Pilates in the Grove. Lauren shares her journey from law and finance to becoming COO, and provides an in-depth look at the recently launched Grow program, designed to support individuals in administrative roles within boutique fitness businesses.

Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss how to effectively manage slow seasons in business, address negative thoughts, and find opportunities for growth.