Ready to transform your boutique fitness or wellness business?


Get the support you need to start, systematize, or scale your fitness or wellness business without sacrificing any more of your personal life.



Transforming the boutique fitness & wellness industry, one female business owner at a time.


If you’re a female fitness boutique owner or wellness entrepreneur who’s ready to get out of surviving mode – and into thriving mode – you’re in the right place.


Pilates Studio Owners • Yoga Studio Owners • Barre Studio Owners • Cash-Based Physical Therapists

Whether you’re just starting out or 10 years into your business journey, I’m ready to help you reach your goals.

Experienced owners looking to scale


You've built a strong foundation for your fitness/wellness business. Now it's time to find strategies that give you more time and money.


Let's Optimize

Owners looking to systemize & grow 


You’re ready to get your fitness & wellness business off the ground the right way, but aren’t sure which steps to take. 


Scale Up

New & start-up fit biz owners


You’re ready to step into the fitness & wellness business world and are wondering, ‘Ok…so how the hell do I get started?


Get Started

Want some real talk about the ins and outs of running a fitness & wellness business?


I’m Christa Gurka. Accidental entrepreneur, founder, and CEO. Business mentor and coach. Straight shooter.

Here’s how working with me is different:

1. I still own, operate and see clients at my Pilates + cash based PT studios. I do what you do everyday, so I know exactly where you’re at (and where you’ve been) and how you feel.

2. I have an amazing team of experts. I will call on my vast network to help you in your unique journey.


Don’t miss out on exclusive insider tips from someone who knows what they’re doing in the fitness & wellness industry.


Get insider tips from someone who’s been there, done that, and learned the right way to scale a fitness & wellness business. Get inspiration, motivation, and actionable steps you can take to grow a sustainable business while living the lifestyle you’ve always wanted and reclaiming your freedom.


Resources to Help Your Fit Biz Grow

Tune into the Female emPOWERED podcast!