Welcome back to another episode of Female emPOWERED! I’m so excited to have Michelle Fernandez join me today as we pull back the curtain on Facebook ads. Michelle is a Facebook ads and funnel strategist where she creates strategic ad campaigns and highly converting funnels to fill your offers and sell them out! 

In this episode we talk about...

• What a funnel is and the different types of funnels
• How sales funnels work and what you can do with them as a brick and mortar
• What a customer journey is, the customer experience and why we need to follow up with them
• What video views campaigns are as a strategy
• Landing pages, what should be on them and having a call to action
• What Michelle has seen that works well for freebies and lead magnets to build your email list
• Metrics and phrases we need to know like cost per click, cost per lead and qualified leads
• Michelle shares the largest Facebook ads budget of someone she has worked and the most successful funnel she knows that has been created in monetization

If you want to connect more with Michelle you can find her on Instagram, @themichellefernandez, listen to her podcast, The Traffic & Conversions Show, and visit her website!

P.S. If you want 30 days of actionable marketing guidance, LIVE training and an impactful marketing plan that helps you connect to your ideal clients and patients so that you have a fully booked schedule of paying customers. To learn more about the 30 Day Marketing Bootcamp and to get on the list today, go here!