You don't need an MBA or corporate experience. You need a guide to help you pinpoint what you don’t know so that you can have a business that makes money and doesn’t rely just on you.
Introducing...Fit Biz Foundations
The Step By Step Framework To Create a Successful, Sustainable, and Profitable Business specifically for female physical therapists and boutique fitness professionals! Stop running a business that runs you into the ground and start owning a business that runs!
Unlock the lessons that help you step into the role of “confident business owner,” by breaking down business fundamentals you need for a successful fitness, health, or wellness brand.
If you are a physical therapist, pilates or yoga instructor, massage therapist, gym owner or other fitness pro, this is your chance to say goodbye to overwhelm, confusion and insecurity. Stop being the bottleneck in your business and say hello to creating more reach, having more impact, and generating more profit in your pocket!
GET FIT BIZ FOUNDATIONS + JOIN OUR COMMUNITY
Feeling like your business is leaving the station, but you weren’t quite on board yet?
Worried that you are missing important steps because you don't know what you don't know?
Know there’s tons of potential for growth in your business, but you’re worried you will say YES to the wrong things or haven’t set up the proper foundation to support that growth?
I get it and I am here to help. I am here to support you...to get you to hone the entrepreneurial skills living inside you and create the business and LIFE that you dream of.
But now I call BS on that.
The problem really is simple…
You’re great at what you do. You can probably name every muscle in the body, design a killer exercise program, look at someone’s posture and analyze why they have pain, or help someone regain the lifestyle they long for through mindful movement, nutrition, or therapy... BUT if you want to really grow your business and impact more people, there are other things you need to focus on. Things no PT school or fitness certification teaches you.
Things like Marketing, Messaging, Sales, Accounting, Finances, Team Building and Leadership. You know, the stuff you didn’t go to school for.
This is where Fit Biz Foundations can help.
Does this sound like you...
Your business is bursting at the seams and you just can't keep up.
You know you can help so many people but the paperwork, finances, and admin work is too much to keep up with.
You know you need to have a strategy to attract new clients and then sell to them but you don’t know how or where to start — let alone find the time to figure it out.
You want to grow your business but feel like you’re not being intentional or choosing the wrong paths because you just don’t know.
You’re tired of looking at your numbers and wondering “Am I really making any money here?”
Every Fitness Business Needs Fit Biz Foundations
What will you walk away with when you complete Fit Biz Foundations?
MODULE 1: BUSINESS 101
- In-depth explanation of business terms that we will be using in the program
- How to set up Google Analytics on your website
MODULE 2: UNDERSTANDING YOUR WHY?, CREATING A PURPOSE DRIVEN BUSINESS, AND CORE VALUES
- Intro - what to expect in this module?
- Understanding Your Why?
- Building a business for YOU
- Creating Purpose Driven Business
- Designing Core Values
MODULE 3: CORE FOCUS AND THE IMPORTANCE OF SPECIALIZATION
- Specialization Framework
- Core Focus
- 3 Uniques
MODULE 4: UNDERSTANDING YOUR IDEAL CUSTOMER
- Who is your ideal customer
- How to learn everything you can about them
- Why is it important
MODULE 5: GTTING YOUR MESSAGING RIGHT AND PRICING FOR PROFIT
- How to speak to your ideal customer
- Being in the problem solving business
- Why messaging is so important
- Money mindset practices
- Price anchoring and other pricing strategies
- How to use analytics to determine pricing
MODULE 6: TIME MANAGEMENT STRATEGIES
- Asana - How to use it and set it up
- Slack, Voxer, Google Drive
- Working in 90-day initiatives
- Boundaries and Accountability
MODULE 7: SALES AND MARKETING 101
- How to design an effective strategy
- Sales Process
MODULE 8: OPERATIONS 101
- Systems Framework
MODULE 9: FINANCE 101
- Margins: How to make a profit
- Cash flow drivers
MODULE 10: GROWING AN ENGAGED TEAM
- Using the people analyzer
- Hiring process
- When it is time to say goodbye
Let’s take these foundations one step further… with some awesome bonuses! When you choose to invest in the Fit Biz Foundations program, you get access to my membership community (valued at over $1,000) PLUS…
20% off additional coaching calls or programs (valued at over $300)
Complimentary Access to Pilates in the Grove On Demand (valued at over $300)
20% off Pilates in the Grove Online Mat Teacher Training program for yourself or your staff (valued at over $1,700)
PLUS A NEW BONUS: 3 monthly calls for the first three months after you sign up. Get your custom roadmap, ask questions at the midway point, and even strategize a plan to move forward once you’re done. (valued at over $1000)
If you’re a Beyond the Movement Inner Circle member, you also get FREE lifetime access to the Fit Biz Foundations course, plus 12 months inside our membership community.
Every business is so different, which is why I believe in starting with the basics first. That’s what we’ll do over the course of these ten modules, and everything you do to implement what you learn.
But I know that you’ll get results — because other female fit biz pros have!
HUGE Win! August was my BEST month since opening less than three years ago!!! What?! I’m sure in big part to your help and what I’ve learned from your course so thank you so much!
I’ll be making almost 8k this month. It is my most successful month so far and I almost couldn’t believe it. I feel gratitude for all of my awesome clients and my ability to support my family. I also feel fulfillment as I’m reaching some of the goals I set forth in our program with Christa. We’re checking off so many boxes! Our success is inevitable!
I just booked my 5th new eval for this week! WHAT?? That is crazy! I am a little speechless at the moment. I have literally been on the phone and booking people all day. I guess all my efforts at marketing are starting to pay off.
If you feel like you’ve got the fundamentals handled, require something more tailor-fit to your needs, or are just simply eager to get from point A to B faster, then I’ve got additional offers and packages for you!
View More Exclusive Offers Below!