Here at Christa Gurka Headquarters, I started off the New Year with a bang… By launching the Female emPOWERED podcast!
In case you’re new to me and what I do, I am an Orthopedic Physical Therapist specializing in Pilates-based rehabilitation. I own, operate, and teach at Pilates in the Grove, which serves the Coconut Grove and South Miami communities with two premier South Florida locations. Our studios set the benchmark in Pilates instruction and physical therapy interventions in our local community.
This podcast is my way of sharing my experiences growing a thriving, multi-million dollar business! I created it for...
But what am I talking about? Well, you can expect...
As a business owner, you might usually set goals for the New Year, get all excited about some downtime or time to do admin stuff… and, if you’re like me, do a year-end review. Of course, that was pre-2020. Now, the idea of doing a year-end review might make you want to hide.
Even though 2020 has been hard on my fellow health and wellness businesses, I do think a year-end review is valuable. And here’s why: It helps you make a plan for 2021 — and makes it easy for you to see what did go well, so you feel a bit more confident going into the New Year.
Ready to do a year-in-review? Let’s go.
Ok so here’s how I do my year-in-review with my team and myself. We start by asking:
Usually, this is revenue goals, but it’s also a number of clients or studio sessions booked, growth into a new studio location, adding new...
Are you preparing for 2021 in your business? We are coming up on the holidays and I want to make sure that you have maximum time to relax and recharge. Especially given everything that’s gone on this year, I think we deserve it big time.
That’s why I want to talk to you about the 5 things I do in my business to wrap up for the year, and plan for the start of the new one.
With two studios, I have a number of instructors and physical therapists who work with me at Pilates in the Grove. That means I actually prep the reviews at the end of November/early December so that I can get those out before the end of the year.
If you have anyone else on your team, now is the perfect time to plan for an end-of-year review or schedule a meeting to touch base. You can either use a formal “interview” process, or you can provide an email or phone call review where you present their review...
As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners.
“You need to make a Black Friday sale!”
“A big sale is a great way to flood your business with cash before end-of-year!”
“Your customers expect a Black Friday sale!”
While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…
Let’s start this with an example:
Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?
That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....
Do you want to know what I learned the hard way when I first started (and then tried to grow) my business? Not all Google advice is good, and not all free strategies apply to your business.
If you're trying to start your own gym, serve physical therapy patients, grow a studio and help people feel better in their bodies... you have a unique kind of business. Generic business advice doesn't always get you where you want to go. That’s why I want to share with you what happened when I finally admitted I needed to trust the experts and invest in my business.
Prefer to watch instead of read? You can see my whole Facebook Live about this here!
I started my first Pilates studio in 2007, A couple years later, when I opened my second location, we were barely scraping by. My team didn’t have enough clients to really make them feel stable and things were just… tight. Soon after opening that second location, I...
Do you struggle to sell your packages or book new clients?
When I talk to female health and wellness pros who struggle with this, my first question is: “Are you having conversations with people?”
So often, we get stuck thinking we have to have a sales conversation or we have to be showing our value to our potential clients or patients.
But I’ll let you in on a secret: Sometimes, you just need to have a real, human conversation.
When I talk about converting clients, you might think that you need a fancy marketing plan or that you need to be having free discovery sessions or fit calls. That’s not always true.
Sometimes, customers come to you simply because they like you as a person, and they feel relaxed and comfortable around you. Yes, potential clients or patients want you to be experienced, but they also want to feel like they have a connection to you. Like you're a person they can...
Do you feel like your movement, wellness, or healthcare practice is attracting some clients, but not enough? Or do you wonder why every client/patient who books seems to worry about how much you charge or need something you don’t really do?
Instead of dreading going to work each day or looking at your empty calendar, let’s talk about a couple reasons why you’re not getting your ideal clients to book.
When I work with female wellness pros who are trying to build their business, I usually hear them say they’re getting a lot of followers on Instagram or they have a huge list of emails or contacts of people they can reach out to. Those are leads — potentially interested people who want to become your client.
But the thing with having a ton of leads is that it’s not always about quantity. It’s about quality. You want to have good leads coming your way. You want people to hear...
When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.
Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.
In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.
I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...
As a movement, healthcare, or wellness professional, you may have started your business with a misconception in mind:
If you build it, they will come.
How’s that working out for you? Most times, I talk to female professionals who are struggling to get more people in the door and they don’t know what to do. They’re frustrated because they know their services and skillset are what people need… but people just aren’t coming.
If you can relate to that, this is a sign your marketing isn’t working, and you need to be doing something else. Like actually marketing your business.
In this recent Facebook Live, I talked about signs that your marketing isn’t working for you. But after I recorded it, I had a lot of people saying they didn’t have a marketing strategy at all — and I totally get that.
I didn’t either, until I had a multi-million dollar...
As a health or wellness pro, I know that you’re doing your work because you love helping people. You know what’s possible when you are able to serve your clients or customers, and you are great at what you do.
But that doesn’t mean you know how to market your services or your business so you can help more people. Even if you’ve built a business mostly through word of mouth, you do need to know how to market your business to increase leads and turn those into clients served.
In a recent Facebook Live, I talk about how to market your business so you can get more leads.
But what are leads? Leads are defined as potential clients or customers you’ve attracted who is interested in what you are selling. It just means you have more people showing interest in your services or products. Once you have a lead “on the hook,” you’ll need to sell. But for today, I want to just talk to you about marketing to...