Did you know over 75% of customers read reviews, testimonials, and case studies? Did you ALSO know that 88% of people trust reviews as much as personal recommendations?? Those are just a few reasons why you need to really start sharing how you’ve helped current or past clients! That’s really what social proof is, but let’s dig in a bit deeper.
Social proof is literally “proof” that others have benefited from your services or business products. It’s not just anyone, though. People like to know that their specific needs or challenges will be met, and that you have what they need.
That’s where specific social proof comes in — people who had similar issues (“I had horrible back pain before visiting Pilates in the Grove!”) or identify on a particular pain point (“After having kids, I...
Does it feel like you’re doing everything you can to let people know what you can do for them… and you’re not getting enough calls, people in the door, or online bookings? I get it. Been there, had a panic attack about it. I have a solution.
Before you have a panic attack about how much that might cost you or what all is involved in making that happen, let’s start with the basics.
Paid advertising is when you are paying to get your ad in front of other people, usually with the goal of getting them to click on your website or other resource. You pay Facebook, Google, and other platforms to get your ad in front of people, and I’m sure you’ve seen the Sponsored posts on whatever platform you use.
Paid advertising isn’t the only type of advertising you should be using, either. You can use print advertising (flyers...
What turns someone into a raving fan… if they’ve never met you before. On a recent episode of Female emPOWERED, that’s exactly what Michelle Fernandez and I chatted about! Michelle is actually my personal Facebook ads and funnel expert — and she helps both my personal coaching brand and my Pilates studio locations get more people interested in them.
How does she do that? Through funnels. I highly recommend listening to the full episode here, but I recap what we talk about in the blog below!
It’s in two parts:
1. Marketing, i.e. building awareness, driving traffic, etc.
2. Sales, i.e. the path a customer takes to purchase — from interested to purchase
Every business has a sales funnel, because you have to sell to someone to have a business. Even if you’re new, you’ve got a sales funnel. Think about the referral...
If you’ve been in business for more than a few months, you know the feelings that can come up. Overwhelm, frustration, exhaustion, and sometimes even anger. These are actually signs of burnout, but most of us (especially women) just associate this with our busy lives and trying to grow a business.
While there is actual medical research on how to reverse burnout, I want to talk about how to prevent it in our businesses. Especially as female fitness and wellness professionals who’ve weathered a huge hit to our industries and livelihood (thanks, pandemic!), we need to get real about it. Our businesses are meant to support our lives, not the other way around. So let’s dig into what a business can look like without burnout.
The first step in fixing a problem is admitting you have it, right? The same goes for figuring out how to avoid burnout in your business. If...
As a physical therapist, I wanted to make people feel better. When I got certified in Pilates, I knew that the two of those services went well together… and I began dreaming about what it would mean to start my own Pilates and physical therapy studio.
That was in 2007, and since then, I have built a multi-million dollar Pilates studio business with multiple locations. But it wasn’t like I went from “I want to start my own studio!” to “a million dollars in revenue” overnight. It also wasn’t an easy road, trying to figure out everything that went into growing a successful business.
Starting a business to help people didn’t prepare me for all the terms and systems I needed to understand. There was the whole pricing problem, figuring out my income and expenses, understanding lease agreements, hiring instructors… it felt like a lot. And it was a...
Imagine this… you’ve just finished conceptualizing your ideal brand and your healthcare, wellness, or fitness services are all perfectly lined up. Maybe you’ve already booked great clients and you’ve got the best team behind your back. Most businesses start out with a great passion and a ton of excitement — and it feels like nothing can go wrong!
Until it does.
In a recent episode of the Female emPOWERED podcast, I talked a little bit about my biggest business mistake when I first started out: Ignoring my marketing plan. I don’t want you to make the same mistake! That’s why I’m sharing the best marketing advice I know of for a health, wellness, or fitness brand — and 6 ways to start marketing your business without spending a dime.
After I realized I needed a marketing plan —...
Here at Christa Gurka Headquarters, I started off the New Year with a bang… By launching the Female emPOWERED podcast!
In case you’re new to me and what I do, I am an Orthopedic Physical Therapist specializing in Pilates-based rehabilitation. I own, operate, and teach at Pilates in the Grove, which serves the Coconut Grove and South Miami communities with two premier South Florida locations. Our studios set the benchmark in Pilates instruction and physical therapy interventions in our local community.
This podcast is my way of sharing my experiences growing a thriving, multi-million dollar business! I created it for...
But what am I talking about? Well, you can expect...
As a business owner, you might usually set goals for the New Year, get all excited about some downtime or time to do admin stuff… and, if you’re like me, do a year-end review. Of course, that was pre-2020. Now, the idea of doing a year-end review might make you want to hide.
Even though 2020 has been hard on my fellow health and wellness businesses, I do think a year-end review is valuable. And here’s why: It helps you make a plan for 2021 — and makes it easy for you to see what did go well, so you feel a bit more confident going into the New Year.
Ready to do a year-in-review? Let’s go.
Ok so here’s how I do my year-in-review with my team and myself. We start by asking:
Usually, this is revenue goals, but it’s also a number of clients or studio sessions booked, growth into a new studio location, adding new...
Are you preparing for 2021 in your business? We are coming up on the holidays and I want to make sure that you have maximum time to relax and recharge. Especially given everything that’s gone on this year, I think we deserve it big time.
That’s why I want to talk to you about the 5 things I do in my business to wrap up for the year, and plan for the start of the new one.
With two studios, I have a number of instructors and physical therapists who work with me at Pilates in the Grove. That means I actually prep the reviews at the end of November/early December so that I can get those out before the end of the year.
If you have anyone else on your team, now is the perfect time to plan for an end-of-year review or schedule a meeting to touch base. You can either use a formal “interview” process, or you can provide an email or phone call review where you present their review...
As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners.
“You need to make a Black Friday sale!”
“A big sale is a great way to flood your business with cash before end-of-year!”
“Your customers expect a Black Friday sale!”
While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…
Let’s start this with an example:
Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?
That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....