As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners.
“You need to make a Black Friday sale!”
“A big sale is a great way to flood your business with cash before end-of-year!”
“Your customers expect a Black Friday sale!”
While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…
Let’s start this with an example:
Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?
That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....
Do you want to know what I learned the hard way when I first started (and then tried to grow) my business? Not all Google advice is good, and not all free strategies apply to your business.
If you're trying to start your own gym, serve physical therapy patients, grow a studio and help people feel better in their bodies... you have a unique kind of business. Generic business advice doesn't always get you where you want to go. That’s why I want to share with you what happened when I finally admitted I needed to trust the experts and invest in my business.
Prefer to watch instead of read? You can see my whole Facebook Live about this here!
I started my first Pilates studio in 2007, A couple years later, when I opened my second location, we were barely scraping by. My team didn’t have enough clients to really make them feel stable and things were just… tight. Soon after opening that second location, I...
Do you struggle to sell your packages or book new clients?
When I talk to female health and wellness pros who struggle with this, my first question is: “Are you having conversations with people?”
So often, we get stuck thinking we have to have a sales conversation or we have to be showing our value to our potential clients or patients.
But I’ll let you in on a secret: Sometimes, you just need to have a real, human conversation.
When I talk about converting clients, you might think that you need a fancy marketing plan or that you need to be having free discovery sessions or fit calls. That’s not always true.
Sometimes, customers come to you simply because they like you as a person, and they feel relaxed and comfortable around you. Yes, potential clients or patients want you to be experienced, but they also want to feel like they have a connection to you. Like you're a person they can...
Do you feel like your movement, wellness, or healthcare practice is attracting some clients, but not enough? Or do you wonder why every client/patient who books seems to worry about how much you charge or need something you don’t really do?
Instead of dreading going to work each day or looking at your empty calendar, let’s talk about a couple reasons why you’re not getting your ideal clients to book.
When I work with female wellness pros who are trying to build their business, I usually hear them say they’re getting a lot of followers on Instagram or they have a huge list of emails or contacts of people they can reach out to. Those are leads — potentially interested people who want to become your client.
But the thing with having a ton of leads is that it’s not always about quantity. It’s about quality. You want to have good leads coming your way. You want people to hear...
When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.
Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.
In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.
I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...
As a movement, healthcare, or wellness professional, you may have started your business with a misconception in mind:
If you build it, they will come.
How’s that working out for you? Most times, I talk to female professionals who are struggling to get more people in the door and they don’t know what to do. They’re frustrated because they know their services and skillset are what people need… but people just aren’t coming.
If you can relate to that, this is a sign your marketing isn’t working, and you need to be doing something else. Like actually marketing your business.
In this recent Facebook Live, I talked about signs that your marketing isn’t working for you. But after I recorded it, I had a lot of people saying they didn’t have a marketing strategy at all — and I totally get that.
I didn’t either, until I had a multi-million dollar...
As a health or wellness pro, I know that you’re doing your work because you love helping people. You know what’s possible when you are able to serve your clients or customers, and you are great at what you do.
But that doesn’t mean you know how to market your services or your business so you can help more people. Even if you’ve built a business mostly through word of mouth, you do need to know how to market your business to increase leads and turn those into clients served.
In a recent Facebook Live, I talk about how to market your business so you can get more leads.
But what are leads? Leads are defined as potential clients or customers you’ve attracted who is interested in what you are selling. It just means you have more people showing interest in your services or products. Once you have a lead “on the hook,” you’ll need to sell. But for today, I want to just talk to you about marketing to...
Hiring, Training, Payroll OH MY!!!
Hiring can be an unnerving event. There are so many concerns surrounding it: What if they aren’t suitable for the job? What if they can’t meet your expectations? What if cash-flow problems arise by hiring them?
While all of these fears are valid, they shouldn’t stop you from letting new people into your business. Why? If you’re drowning in a sea of work or if your business has been stuck in a loop for years, it’s time to start hiring others to contribute to your company’s growth.
Who should you hire and what tasks should you give them?
Decide on the role then fill the position.
Before you create a job post, you must define the role of your new employee. Do you need someone to develop your website? To edit your photos for your social media pages? To create Facebook ads? Or do you need a Virtual Assistant who can help you with various administrative...
To call these last several months unprecedented would be the understatement of the year. I never in my wildest dreams thought that phrases such as quarantine, social distancing, or flattening the curve would become part of our everyday vernacular. Nor did I imagine that I would be forced to close my business for an entire quarter with only a moment's notice.
So many have been affected by this pandemic. Parents have had to learn to homeschool, teens have forfeited their senior year athletics and graduations, millions have lost their jobs, thousands have lost their lives and there is still no real end in sight.
As the owner of Pilates in the Grove, a multi location service based business, I completely believe it is all of our responsibility to do our part to flatten the curve and do what we can to slow the spread of this virus. I along with countless others made the difficult decision to close both of my studios on March 17th and pivoted quickly to online...
I am not for everyone and that’s okay.
I grew up as a people pleaser. I believed that it was very important to be aware of what other people thought of me and my actions at all times. Before I made any decision, I carefully analyzed how it would affect others and their thoughts of me.
As a kid, it worked out pretty well. I was terrified of getting in trouble, having people think badly of me so I excelled at school and stayed out of trouble.
As an adult… not so much. The constant need to have everyone like me came back to kick me in the butt, again and again.
I built myself completely around others’ expectations, from the way I looked, to my friends, to my relationships, passions, personality, and more.
I became an expert at analyzing people and situations so that I could figure out the person I needed to be for those certain people in order for them to like me. I had no one true self, but instead, many different versions of me...