Diversifying Your Business Income Sources

Diversifying Your Business Income Sources

After the pandemic started in 2020, most health and wellness businesses depending on a single revenue stream felt the effects big-time. While this was an unprecedented situation, it does show us something important: Putting all your eggs in one (income) basket just won’t ever help us feel secure.

No matter how incredible your services or products are, unexpected circumstances (hello COVID-19) can jeopardize your business’s ability to flourish. 

To create a business that is sustainable for the long haul, you’ve got to have multiple streams of revenue coming in. Let’s walk through the importance of having more than one revenue source and four new ways you can diversify your business. 

 

 

From Consistent to Sustainable

Many of us, myself included, go into business with one service in mind. Especially for brick and mortar businesses with a physical location, once we find a consistent and fruitful...

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Leveling up Your Leadership Skills

leadership skills Mar 16, 2022

Leveling Up from Service Provider to Leader

If you plan to grow your fitness or wellness business even a little, transitioning from the main service provider to the person leading your company and team is an essential move you’ve got to make. 

As long-time Generals Electric CEO Jack Welch once said: “Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others.” 

 

If you are looking to transition from a service provider into the leader you need to be to grow and scale your business, I am going to walk you through the 5 required skills you need to push past this threshold.  

Why You Need Different Skills

There is an entirely different skillset that’s required to manage and lead people, compared to the skills it takes to provide services to your customers. Many entrepreneurs, myself included, don’t naturally step into leadership because we are the founders of...

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Overcome Overthinking as a Biz Owner

overcome overthinking Feb 16, 2022

Turn Overthinking on Its Head

Overthinking doesn't sound so bad on the surface. Thinking is a good thing, right?

But here’s the truth: Overthinking can cause serious problems for you personally and in your business. It leaves you with cloudy judgment, high stress levels, and stuck inside your own mind, unable to move forward. 

Does this sound like you? If so, you are not alone. Overthinking can quickly create a “mental hell” in your mind – like a mental game of whack-a-mole – ruminating over the “what ifs” and “why did I’s” in your head.

As a chronic overthinker myself, I had to put a stop to the nights laying in bed, stuck ruminating over my own thoughts. It was time to turn overthinking on its head and use this struggle as a strength. 

 

If you’re resonating with this, read on to discover the framework I’ve learned over the last few years to reframe your thoughts, regain control of your...

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Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business

Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business

Marketing: that big, intimidating mountain that all business owners inevitably need to climb. Business-owners in the health and wellness industry are experts in their field, and yet, marketing can be an ENTIRELY different animal. So how do you wrestle with this part of your business if you aren’t 100% sure what it entails? 

What marketing ISN’T

The key to understanding marketing is to first understand what marketing is NOT. Marketing is not: 

  • Throwing up a random Facebook ad without a proper tracking system (like Pixel).

  • Generating a mass amount of ads without a clear strategy, goal, or call to action.

  • Selling OR sales! (At least, not all the time.) Marketing and sales are related but mutually exclusive. Marketing gets your customers in the door, and your sales strategy is what gets them to purchase. 
  • A bandaid for a poorly systemized business. Marketing won’t fix a...
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A Special Female Friday Flashback with My Sister: Darcy Smith!

female feature friday Dec 15, 2021

A Special Female Friday Flashback with My Sister:  Darcy Smith!

Think of some of the ladies that inspire you in your life. Some are probably not in health and wellness, but they are CEOs in their own right—right? 

This includes lovely ladies like my own sister, Darcy Smith! I had the pleasure of bringing her on to Female emPOWERED to share her own unique experience. I didn’t choose her just out of nepotism, either: she is legitimately one of the most inspiring women I know.

While she may not fit the “typical” criteria for previous guests I have had with a health or wellness business, Darcy has one of the most difficult yet rewarding jobs on the planet. Darcy is the CEO of her home as a stay-at-home mother of 11 (yes, 11!) beautiful children. 

She never imagined she would be married with a housefull! This is her story and how she manages to “get it all done.”

Unexpecting Beginnings: Darcy’s Story

Darcy and I are four years...

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The 7 Steps to Creating Business Processes

The 7 Steps to Creating Business Processes

Are the systems in your business working for you, or are you constantly on call to keep them running? If it’s the latter, it’s time to make the switch — because systems should work for you.

Your business runs on its systems, even when you don’t know it. Every task — from content marketing, bookkeeping, and more — requires a unique sequence of people, tools, and time, which culminate in a feedback loop. In theory, that final process should all work together to keep you on track and in your zone of genius.

You probably have your own business system in place already, but if you don’t (or at least, don’t have a SPECIFIC system in place), then now is the time to start. Read on to see how you can create more structure, time, and freedom in your life in 7 simple steps!

Why does process matter so much?

Your process — and the systems you use to uphold your process — ultimately defines how...

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The Terrible, Horrible, No Good, Very Bad Day That Changed My Business

business maturity Nov 03, 2021

The Terrible, Horrible, No Good, Very Bad Day That Changed My Business

Not every day is a good day. That probably seems obvious at first glance, but in your business, those bad days can be brutal. 

How do I know? I’ve been there. My worst day in my business nearly caused me to end Pilates in the Grove entirely. At the same time, this day is responsible for the bigger, better, more robust version of my business that exists today. 

Sometimes, it takes a bad day to change everything for the better. In my case, this day was entirely the reason that my business took the leap from adolescence to maturity. 

The day that changed everything

In retrospect, this Bad Day was a long time coming. Months before this fateful day, my business was growing, but the culture of my team was dissolving. 

Every team has its friction but, as I came to find out, my team was breaking down. I knew the unhappiness was growing to a toxic level, but my approach to conflict was to avoid...

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How to Create Content When You Don't Know What to Create

create content Oct 20, 2021

How to Create Content When You Don't Know What to Create 

When it comes to marketing your business or getting new eyes on your services, content makes the world go round. It gets your voice out there, tells your potential clients or patients what you offer, and helps them get an idea of what it is like to work with you. 

But just because you know that content is important doesn’t mean you know what kind of content you should create. Plus, the more content you create, the more it can feel like you’re always trying to come up with something new. 

There’s good news, though: At least when it comes to social media, today’s algorithm is all about quality, not quantity. Let’s talk about some content ideas to keep your feed consistent, diverse, and engaging. 

Try this weekly calendar for your social media

Rather than starting from scratch on every post, I like to have a basic theme for my post before I start drafting it. Especially if you...

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Which Metrics Should I Be Tracking for My Gym or Fitness Biz?

Uncategorized Oct 06, 2021

Which Metrics Should I Be Tracking for My Gym or Fitness Biz?

In the words of a wise man named Peter Drucker: “What gets measured, gets managed.” Poring over data isn’t usually the most exciting part of running your business, but that data holds the key to unlocking the potential in your business. 

Our metrics can help us hone in on what kind of business decisions we should be making, where our business is hurting, and what we need to put our effort behind on a large scale. 

Of course, to do this, you don’t just need to track the numbers: you need to track the RIGHT numbers. Especially for your particular type of health or wellness business. Let’s go over what metrics can make the most difference for your business (and how to translate them into real results).

When to track your metrics

Should you be tracking your metrics for your gym, practice, or studio? While it certainly never hurts, there are key points in your business development where...

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Overcoming The Most Common Objection: “I Can’t Afford That”

overcome objections Sep 22, 2021

Overcoming The Most Common Objection: “I Can’t Afford That”

Sticker shock is a powerful thing. 

How many times have you heard your customers say something like:

  • “I just can’t afford it right now.”
  • “I’m gonna have to think about that.”
  • “Do you have something less expensive/on sale soon?”

As a customer, I get it. But as a business owner? That’s a harder proposition.

Usually, your customers’ hurdles will be either time or money (or even both, since they’re two sides of the same coin). But today, we’re going to talk specifically about the money objection.

Are you scared to talk about money with your customers? I’ll be honest: I am too! It’s almost always awkward to talk about money, but as a business owner in this industry, you need to know how to finesse these types of situations. The more confident you are at this stage, the more your clients will see the value you can offer...

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