Hello there everyone! Welcome back to another episode of The Female Empowered Podcast. What I will be talking about today is tips that you could take with you and implement in your business right after you listen to this podcast. The specific topic for this week will be about seven advertising ideas for your brick and mortar business.
If you run any type of healthcare boutique and are looking for ways to advertise, this episode is for you!
Why Advertising Is Important
Promoting your business is a crucial part of growing your business. At some point, even if you have already grown, you still have to maintain to get the word out about your business so that you scale even further.
I understand that advertising is both time-consuming and expensive that’s why I will be sharing with you tips on how to get a good return on your investment and how you can start implementing these in your business today!
- Introduction to the topic
- Why is this podcast for you
- Promoting your business as a crucial part of growing
- A truth for business owners in terms of advertising and marketing
- Why is it important to advertise
- The three different marketing channels available for you
- Why I don’t suggest starting with paid media
- Advertising Tip #1: Story Telling
- Advertising Tip #2: Start Providing Value
- Advertising Tip #3: Collect Social Proof
- Advertising Tip #4: Have a clear Call-To-Action
- Advertising Tip #5: Use User-Generated Content
- Specific and real-life strategies that you can use in advertising #1: Use Influencer Marketing
- Specific and real-life strategies that you can use in advertising #2: Referral
- Specific and real-life strategies that you can use in advertising #3: Sponsoring Local Events
- Specific and real-life strategies that you can use in advertising #4: Collaborative Workshops
- Specific and real-life strategies that you can use in advertising #5: Challenges
- Specific and real-life strategies that you can use in advertising #6: Launching Limited Time Offers
- Specific and real-life strategies that you can use in advertising #7: Offer Discounted Memberships or Free Merchandise
- My own take and experience on paid marketing
- What I want you to do right now
By no means do I want you to do everything that I’ve shared with you regarding advertising. Just try to listen to this podcast again and figure out what you can do consistently over a period of time so you can start to gain visibility and nurture your people to eventually convert them into a sale. Keep trying new things and experiment, you’ll figure it out eventually!
If you are interested in learning how these tactics or tips can specifically work for you and your business, I invite you to join our FitBiz Foundations Program or Inner Circle. Head on over to https://www.christagurka.com/workwithme so you can know more about the programs that will suit you.
Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
Interested in being a guest on a future Female Friday episode? Email me at [email protected]!