Welcome back to another episode of Female emPOWERED! Today I have someone joining me who has become one of my favorite people, Latasha Doyle. She is the copywriter for myself and Pilates In The Grove. Today we’re talking all things copy, SEO and how they correlate together.
Let’s talk about...
- What the difference between content and copy is
- How Latasha works with people to make sure their brand and voice comes across in their copy
- Tips and tools for copywriting
- What common mistakes she sees people in our industry doing
- Ways to repurpose content across your brand
- What to think about when creating copy in terms of SEO
- What to do if you don’t have the funds to do copywriting
- How to create copy that converts on your own
- What to look for when hiring a copywriter
Links mentioned in this episode:
Answer The Public