Pilates + Technology: The Future of Online Studios with Kaleen Canevari

What does the future of Pilates look like? 👀

More tech? More personalization? More recurring revenue?

In this episode of the Female emPOWERED Podcast, I’m joined by returning guest Kaleen Canevari — mechanical engineer, Pilates instructor, former founder of Flexia (the world’s first smart reformer company), and now the founder of Motra, a platform helping Pilates studios build smarter online experiences.

If you’re a studio owner wondering how to:

• Add recurring revenue

• Build an online studio the right way

• Increase retention

• Differentiate yourself in a saturated Pilates market

• Future-proof your business

…this conversation is for you.

What We Cover in This Episode:

✨ How Kaleen went from mechanical engineer at Balanced Body to Pilates founder
✨ Why technology won’t replace instructors — but can make you more powerful
✨ The biggest mistake studios make when launching an online platform
✨ Why passive income is a myth (and what real scale actually looks like)
✨ How to build recurring revenue without teaching more hours
✨ Why your iPhone is enough to start an online studio
✨ The truth about video length (30 min vs 50 min classes at home)
✨ The difference between online-only fitness vs hybrid studio models
✨ How personalization (think Netflix-style recommendations) changes retention
✨ Where the Pilates industry is heading in the next 5–10 years

Kaleen breaks down how studios can:

• Use online platforms to improve client retention

• Offer hybrid memberships

• Reduce decision fatigue for clients

• Create scalable income streams

• Increase studio valuation for future exit

This is not about becoming an influencer.
This is about building a smarter, more resilient Pilates business.

Thinking About Launching an Online Studio?

Kaleen offers a FREE 7-Day Email Course on how to launch your online studio the right way:

👉 Get it here: https://motrastudio.com/launch 

Want to follow Kaleen’s work and ideas at the intersection of Pilates and tech?

👉 Visit: https://kaleencanevari.com 

Why This Conversation Matters

The “glory days” of boutique fitness — where you could hang a sign and fill classes instantly — are gone.

Today’s Pilates studios must:

• Adapt

• Differentiate

• Embrace technology strategically

• Think beyond trading time for money

The studios that evolve will thrive.
The ones that resist change may struggle.

If you care about the future of Pilates and want to stay ahead of the curve, this episode will expand your thinking.

🎧 Subscribe to Female emPOWERED for more conversations on leadership, studio ownership, profitability, and building a business that actually works for your life.

📲 Connect with me on Instagram: @christagurka

#PilatesBusiness #PilatesStudioOwner #BoutiqueFitness #OnlineStudio #RecurringRevenue #FemaleFounder #PilatesIndustry #FitnessEntrepreneur #Motra #HybridFitness