What does it really take to build both a successful Pilates studio and a thriving online brand?

In this episode, Christa Gurka sits down with Carrie Pagès to talk about her journey from dancer to studio owner, opening In Balance Pilates at just 22, and later building a global online platform for Pilates instructors.

They discuss business growth, using social media to build visibility, creating content without overcomplicating tech, and why focusing on service—not competition—is the key to long-term success.

What You’ll Learn

• How Carrie built her Pilates studio from the ground up
• The transition from in-person business to online brand
• How to use social media to grow your audience
• Simple strategies for creating Pilates content
• Why consistency beats perfection
• How to grow without comparing yourself to competitors

Key Takeaway

You don’t need perfect conditions to grow—just consistency, clarity, and a commitment to serving your clients well.

About Carrie Pagès

For over two decades, Carrie Pagès has dedicated her career to sharing the transformative power of Pilates through teaching, mentorship, and creative programming.

She is the owner of In Balance Pilates Studio in Wilmington, NC, founder of CarriePagesPilates.com, and a sought-after workshop leader and teacher trainer who supports instructors worldwide.

Connect with Carrie

• Website: CarriePagesPilates.com
• Business: CarriePagesPilates.com
• Instagram: @Carrie_Pages_Pilates

Call to Action

If you loved this episode, share it on Instagram and tag @ChristaGurka and @Carrie_Pages_Pilates.