In this episode of the Female emPOWERed Podcast, Christa Gurka sits down with returning guest Felicia Alexander for a powerful conversation about entrepreneurship, leadership, scaling a boutique fitness business, and what it really takes to build a sustainable company in the wellness industry.

Felicia shares her journey from corporate America to co-founding BoxUnion, growing the brand through rapid expansion, and later acquiring TITLE Boxing Club during the pandemic. Together, Christa and Felicia unpack the biggest lessons they’ve learned about leadership, systems, hiring, sales, onboarding, retention, studio culture, and preparing a business for long-term growth — or even a future exit.

They also announce an exciting new collaboration between Fit Biz Strategies and Felicia Alexander to help female studio owners build more profitable, scalable, and sustainable businesses.

If you own a Pilates studio, PT practice, yoga studio, barre studio, HIIT gym, or boutique wellness business, this episode is packed with actionable insights on building systems, improving client retention, strengthening community, and stepping into true CEO leadership.

In This Episode, We Discuss:

•  How Felicia transitioned from corporate marketing into boutique fitness entrepreneurship 
•  The founding and growth of BoxUnion 
•  What happened when BoxUnion acquired TITLE Boxing Club 
•  Why most studio owners struggle with systems and operations 
•  The hidden costs of weak onboarding and inconsistent sales processes 
•  How strong studio culture improves retention 
•  The importance of community in boutique fitness 
•  Why female business owners need mentorship and support 
•  Preparing your business for scalability and future exit opportunities 
•  The new collaboration between Fit Biz Strategies and Felicia Alexander 

Connect with Christa Gurka & Fit Biz Strategies

🌐 Christa Gurka Official Website

🌐 How to work with Christa

📲 Instagram: @christagurka