Paid Ads That Actually Work for Boutique Fitness & Wellness Businesses with Roger Martin

Are your Facebook and Instagram ads generating clicks—but not clients? Or are you spending money on paid advertising without seeing a real return?

In this episode of the Female emPOWERed Podcast, Christa Gurka sits down with Roger Martin, founder of Thrive More Autopilot, to break down what actually works with paid ads in 2026. Roger shares the biggest mistakes studio owners make with Meta advertising, why most agencies fail brick-and-mortar businesses, and the small changes that can dramatically improve your return on ad spend.

If you own a Pilates studio, cash-based physical therapy practice, yoga studio, gym, or boutique fitness business, this episode is packed with practical marketing advice you can implement right away. 

In This Episode, You'll Learn:

•  Why most paid ads fail before they ever go live 
•  The biggest targeting mistakes fitness and wellness businesses make 
•  How to create ad creative that actually stops the scroll 
•  Why your headline matters more than your offer 
•  The importance of landing pages, Meta Pixel, and tracking conversions correctly 
•  What click-through rates and conversion rates you should realistically expect 
•  How to build irresistible introductory offers that convert 
•  Why testing and optimizing—not "set it and forget it"—wins with paid advertising 
•  The biggest difference between marketing online businesses and brick-and-mortar studios 

About Roger Martin

Roger Martin spent 25 years in the pharmaceutical industry before becoming an entrepreneur and co-founding RockBox Fitness, helping grow the franchise to more than 60 locations. He later co-founded Beam Light Sauna, scaling the brand to over 50 locations before its acquisition.

Today, Roger is the founder of Thrive More Autopilot, a boutique digital advertising agency specializing exclusively in helping brick-and-mortar fitness, wellness, recovery, and physical therapy businesses generate more qualified leads and grow profitably through paid advertising. 

Resources & Links

🌐 Thrive More Autopilot: https://thrivemore.ai

📅 Schedule a Discovery Call: Available through the Thrive More website

🌐 Learn about Fit Biz Accelerator: https://christagurka.com/accelerator

Connect with Roger Martin

•  Instagram: @realrogermartin
•  LinkedIn: Roger Martin (Real Roger Martin) 

Connect with Christa

🌐 Website: https://christagurka.com

📸 Instagram: @christagurka

🎙️ Subscribe to the Female emPOWERed Podcast for weekly business strategies to help Pilates studios, physical therapy practices, and boutique fitness businesses grow profitably.

SEO Keywords

Paid ads for fitness businesses, Facebook ads for Pilates studios, Meta advertising, boutique fitness marketing, physical therapy marketing, digital marketing for gyms, fitness lead generation, Facebook advertising, Instagram ads, Roger Martin, Thrive More Autopilot, Christa Gurka, Female emPOWERed Podcast.