If you've ever thought, “But I don’t want to leave money on the table,” when someone tells you to pick a niche — this episode is for you.

In this solo episode, Christa Gurka tackles the fear-based mindset around niching down and explains why specialization is actually the key to more clarity, more confidence, and more profit in your business. Whether you're a Pilates instructor, yoga teacher, or physical therapist running a boutique wellness studio, this episode will help you rethink how you position yourself and your services — and how becoming the expert in one thing can help you grow faster.

You'll learn how to uncover the niche that lights you up, drives client results, and aligns with your long-term business goals — plus, a simple step-by-step framework you can start using today.

💡 What You’ll Learn in This Episode:

• The biggest mindset myths around niching (and how to let them go)

• How to identify the type of client you actually love working with

• Why “talking to everyone” waters down your marketing

• How to become the go-to expert in your area (with real-life examples)

• The 3-part framework for defining your niche

• How to know if your niche is aligned with your lifestyle, revenue, and profit goals

• Why niche marketing leads to client buy-in, trust, and higher-ticket services

• Real-world examples from Christa’s business (Pilates in the Grove) and coaching clients

• Why it’s okay to evolve or change your niche over time

👩‍💼 Ideal for:

• Pilates & yoga studio owners

• Physical therapists in private or cash-based practices

• Wellness pros feeling scattered in their messaging or offers

• Business owners ready to attract better-fit clients and stand out from local competitors

📥 Want help uncovering your niche and building a business around it?
Join Fit Biz Foundations  for access to Christa’s core specialization training, live coaching calls, and a community of like-minded female studio owners building profitable wellness businesses — without burnout.

📣 Only $99/month. Cancel anytime.