Does it feel like you’re doing everything you can to let people know what you can do for them… and you’re not getting enough calls, people in the door, or online bookings? I get it. Been there, had a panic attack about it. I have a solution.
Before you have a panic attack about how much that might cost you or what all is involved in making that happen, let’s start with the basics.
Paid advertising is when you are paying to get your ad in front of other people, usually with the goal of getting them to click on your website or other resource. You pay Facebook, Google, and other platforms to get your ad in front of people, and I’m sure you’ve seen the Sponsored posts on whatever platform you use.
Paid advertising isn’t the only type of advertising you should be using, either. You can use print advertising (flyers...
What turns someone into a raving fan… if they’ve never met you before. On a recent episode of Female emPOWERED, that’s exactly what Michelle Fernandez and I chatted about! Michelle is actually my personal Facebook ads and funnel expert — and she helps both my personal coaching brand and my Pilates studio locations get more people interested in them.
How does she do that? Through funnels. I highly recommend listening to the full episode here, but I recap what we talk about in the blog below!
It’s in two parts:
1. Marketing, i.e. building awareness, driving traffic, etc.
2. Sales, i.e. the path a customer takes to purchase — from interested to purchase
Every business has a sales funnel, because you have to sell to someone to have a business. Even if you’re new, you’ve got a sales funnel. Think about the referral...