As a physical therapist, I wanted to make people feel better. When I got certified in Pilates, I knew that the two of those services went well together… and I began dreaming about what it would mean to start my own Pilates and physical therapy studio.
That was in 2007, and since then, I have built a multi-million dollar Pilates studio business with multiple locations. But it wasn’t like I went from “I want to start my own studio!” to “a million dollars in revenue” overnight. It also wasn’t an easy road, trying to figure out everything that went into growing a successful business.
Starting a business to help people didn’t prepare me for all the terms and systems I needed to understand. There was the whole pricing problem, figuring out my income and expenses, understanding lease agreements, hiring instructors… it felt like a lot. And it was a...
To call these last several months unprecedented would be the understatement of the year. I never in my wildest dreams thought that phrases such as quarantine, social distancing, or flattening the curve would become part of our everyday vernacular. Nor did I imagine that I would be forced to close my business for an entire quarter with only a moment's notice.
So many have been affected by this pandemic. Parents have had to learn to homeschool, teens have forfeited their senior year athletics and graduations, millions have lost their jobs, thousands have lost their lives and there is still no real end in sight.
As the owner of Pilates in the Grove, a multi location service based business, I completely believe it is all of our responsibility to do our part to flatten the curve and do what we can to slow the spread of this virus. I along with countless others made the difficult decision to close both of my studios on March 17th and pivoted quickly to online...
Today, I’d like to share with you a quick run down of my FB Live last Tuesday with the topic: COVID-19 Q&A where I answered any and all business-related questions regarding how to navigate this “new normal”.
I’ll also be sharing with you a couple of business tips and best practices that are working for Pilates in The Grove and that would hopefully work for your business too.
Without further ado, here are some of our Q&A highlights:
1. What is the “CARES Act” stimulus package?
The CoronaVirus Aid Relief Economic and Security act was passed last Friday, March 27th, with the guidelines yet to be official and applications to begin on or before April 3rd, Friday.
Under this act is the PPP or Payroll Protection Program that should help people keep their team and staff and pay for operating expenses.
The application duration would be from April 3rd to June 30th for companies...