What turns someone into a raving fan… if they’ve never met you before. On a recent episode of Female emPOWERED, that’s exactly what Michelle Fernandez and I chatted about! Michelle is actually my personal Facebook ads and funnel expert — and she helps both my personal coaching brand and my Pilates studio locations get more people interested in them.

How does she do that? Through funnels. I highly recommend listening to the full episode here, but I recap what we talk about in the blog below!

So… what is a funnel?

It’s in two parts:

1. Marketing, i.e. building awareness, driving traffic, etc.
2. Sales, i.e. the path a customer takes to purchase — from interested to purchase

Every business has a sales funnel, because you have to sell to someone to have a business. Even if you’re new, you’ve got a sales funnel. Think about the referral you just got, how you hopped on a call or met them in-person, and...