Why I Have a Problem With Black Friday Sales (or Any Sale on Your Services)

As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners. 

 

“You need to make a Black Friday sale!” 

 

“A big sale is a great way to flood your business with cash before end-of-year!” 

 

“Your customers expect a Black Friday sale!”

 

While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…

 

Reason #1: You’ll eat into your profit

Let’s start this with an example:

 

Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?

 

That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....

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The #1 Way to Convert More Clients Without Selling

Do you struggle to sell your packages or book new clients?

 

When I talk to female health and wellness pros who struggle with this, my first question is: “Are you having conversations with people?”

 

So often, we get stuck thinking we have to have a sales conversation or we have to be showing our value to our potential clients or patients.

 

But I’ll let you in on a secret: Sometimes, you just need to have a real, human conversation.

 

How conversations lead to conversions

When I talk about converting clients, you might think that you need a fancy marketing plan or that you need to be having free discovery sessions or fit calls. That’s not always true.

 

Sometimes, customers come to you simply because they like you as a person, and they feel relaxed and comfortable around you. Yes, potential clients or patients want you to be experienced, but they also want to feel like they have a connection to you. Like you're a person they can...

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Are You Putting All Your Marketing Eggs in the Social Media Basket?

When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.

 

Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.

 

In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.

 

I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...

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