Do you struggle to sell your packages or book new clients?
When I talk to female health and wellness pros who struggle with this, my first question is: “Are you having conversations with people?”
So often, we get stuck thinking we have to have a sales conversation or we have to be showing our value to our potential clients or patients.
But I’ll let you in on a secret: Sometimes, you just need to have a real, human conversation.
When I talk about converting clients, you might think that you need a fancy marketing plan or that you need to be having free discovery sessions or fit calls. That’s not always true.
Sometimes, customers come to you simply because they like you as a person, and they feel relaxed and comfortable around you. Yes, potential clients or patients want you to be experienced, but they also want to feel like they have a connection to you. Like you're a person they can...
When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.
Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.
In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.
I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...