As a movement, healthcare, or wellness professional, you may have started your business with a misconception in mind:
If you build it, they will come.
How’s that working out for you? Most times, I talk to female professionals who are struggling to get more people in the door and they don’t know what to do. They’re frustrated because they know their services and skillset are what people need… but people just aren’t coming.
If you can relate to that, this is a sign your marketing isn’t working, and you need to be doing something else. Like actually marketing your business.
In this recent Facebook Live, I talked about signs that your marketing isn’t working for you. But after I recorded it, I had a lot of people saying they didn’t have a marketing strategy at all — and I totally get that.
I didn’t either, until I had a multi-million dollar...
As a health or wellness pro, I know that you’re doing your work because you love helping people. You know what’s possible when you are able to serve your clients or customers, and you are great at what you do.
But that doesn’t mean you know how to market your services or your business so you can help more people. Even if you’ve built a business mostly through word of mouth, you do need to know how to market your business to increase leads and turn those into clients served.
In a recent Facebook Live, I talk about how to market your business so you can get more leads.
But what are leads? Leads are defined as potential clients or customers you’ve attracted who is interested in what you are selling. It just means you have more people showing interest in your services or products. Once you have a lead “on the hook,” you’ll need to sell. But for today, I want to just talk to you about marketing to...
Hiring, Training, Payroll OH MY!!!
Hiring can be an unnerving event. There are so many concerns surrounding it: What if they aren’t suitable for the job? What if they can’t meet your expectations? What if cash-flow problems arise by hiring them?
While all of these fears are valid, they shouldn’t stop you from letting new people into your business. Why? If you’re drowning in a sea of work or if your business has been stuck in a loop for years, it’s time to start hiring others to contribute to your company’s growth.
Who should you hire and what tasks should you give them?
Decide on the role then fill the position.
Before you create a job post, you must define the role of your new employee. Do you need someone to develop your website? To edit your photos for your social media pages? To create Facebook ads? Or do you need a Virtual Assistant who can help you with various administrative...
Does ”selling” make you feel awkward, manipulative, and sleazy?
If it does, then maybe it’s time to change your mindset about it. Think of sales as a medium for serving the community. We are in the post-COVID era and the community needs your services now more than ever. If you ever find yourself having negative feelings about sales, just remember that you are offering people an improved quality of life.
So why don’t we turn that fear and awkwardness into something profitable and powerful? Today, I’d like to share 5 ways to make sales-- the kind that you enjoy and builds long-lasting relationships with your dream clients-- without breaking the bank:
1. Write a blog.
Write a short piece or make a video blog about ‘no equipment Pilates workout that you can do at home’ or ‘10 best yoga poses for flexibility’ and put it on your website. Make sure you use key...
Let’s talk about priorities. As a business owner, I’m sure you have a long list of tasks that are due soon. How do you prioritize which tasks need to be done first?
You may be stressed and overwhelmed from trying to do so many things at once. I used to be like that too when I was still improving the infrastructure of my business. I wanted to launch a membership and an online course, and then think about a new program-- I just had too many ideas. From this experience, I learned that if your attention gets shifted between too many things, you won’t be able to deliver on one specific task.
I read a book called The One Thing by Gary Keller and Jay Papasan and it helped me organize my tasks and avoid feeling stressed and overwhelmed. According to the book, you should ask yourself this every morning: What is the one thing that you need to accomplish today?
I have a list of tasks in Asana and I choose three...
Some states are lifting stay-at-home restrictions so let’s talk about how to prepare for reopening your businesses. Whether it be in a week or a month from now, you need to know which steps to take to help your customers feel safe as they come back to you.
I’d like to share some practices that we’re currently doing at Pilates in the Grove:
1. Survey your clients.
Create a survey on Google Forms or Survey Monkey and tell your clients that you’re looking to reopen. Make sure you ask all the important questions such as, “What do you need to see for you to feel safe as you come back to our business?”. Then, start preparing based on the feedback.
This is a big factor for us in the health and wellness industry because we have clients and patients who are part of the high-risk demographics, and you may have some of them too. Even if your state reopens, there’s no assurance...
I hope you and your family are staying healthy and happy at home.
Because of the recent events, I have been hearing a lot of concerns from my clients and other business owners. Many of us are worried about our businesses closing or losing income and status, and your feelings are valid.
However, we should not let our worries govern us. While it’s true that we can’t control what is happening around us, we can control our reaction to it.
Anxiety only begets more anxiety. According to mental health experts, we tend to get trapped in false or limited ways of thinking when we are anxious. These thinking patterns can take over our lives by convincing us of impending doom and worsening our sense of helplessness.
But they can be avoided. Here are some ways to prevent your negative thought patterns and help you be productive during these stressful times:
Control the thoughts that come through your head
You may think, Oh...
Homeschooling and why it can actually be a good thing…
At this point, my company Pilates in the Grove in Miami has been closed for 21 days, the longest the business has ever been shut down. So I’ve been staying productive by thinking about relevant topics to talk to you about and some tips to share.
Recently, there’s been a lot of concern among parents about their kids possibly staying home for the rest of the school year. This leaves many parents anxious about their kids’ academic progress and the thought of homeschooling the next few months.
And because of that, I would love to share with you my firsthand homeschooling experience today...
Homeschooling my 7th grade son for 5 months.
Let me preface this by saying that you should give yourself grace.
An abrupt transition to homeschooling can be a major inconvenience, but it is the safer alternative right now. And believe it or not, it can be a mutually fulfilling experience...
Content is king, engagement is queen, but when all is said and done, conversion means more than anything.
To put things simply, without consistent sales, a business ceases to exist.
Underwhelming conversion rates and uncertainties not only affect business owners & entrepreneurs in the healthcare & wellness industry, but professionals & employees as well.
And when you feel like you’re doing everything else right, but still haven’t converted into actual sales, it can be extremely frustrating to say the least. But not knowing why is even worse.
We have a tendency to tell ourselves stories about the possible reasons why: “I’m not good enough”, “They found someone more qualified”, or “I just don’t know how to sell”.
But it’s important to take a look at the crux of the matter and get to the underlying causes that explain why your audiences might not be buying.
So when it comes to conversion (or lack thereof),...
You’ve just finished conceptualizing the perfect brand using the perfect business model, you’re ready to start offering the most innovative products or services in the market, you’ve got the best team behind your back, AND you have a fiery passion to become the most successful healthcare and wellness entrepreneur in the country…
What could go wrong, right?
Well, as Beth Comstock once said… “You can’t sell anything if you can’t tell anything”.
That’s where marketing comes into play. No matter how good your products or services are, and no matter how amazing your team may be, your market will never know if you don’t tell them about it. That’s why it’s called MARKETing.
Here are 8 marketing lessons for healthcare and wellness business owners to remember when drafting your marketing strategy or managing your marketing team. Hoping these help upcoming entrepreneurs start in...