Overcoming The Most Common Objection: “I Can’t Afford That”

overcome objections Sep 22, 2021

Overcoming The Most Common Objection: “I Can’t Afford That”

Sticker shock is a powerful thing. 

How many times have you heard your customers say something like:

  • “I just can’t afford it right now.”
  • “I’m gonna have to think about that.”
  • “Do you have something less expensive/on sale soon?”

As a customer, I get it. But as a business owner? That’s a harder proposition.

Usually, your customers’ hurdles will be either time or money (or even both, since they’re two sides of the same coin). But today, we’re going to talk specifically about the money objection.

Are you scared to talk about money with your customers? I’ll be honest: I am too! It’s almost always awkward to talk about money, but as a business owner in this industry, you need to know how to finesse these types of situations. The more confident you are at this stage, the more your clients will see the value you can offer...

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