Did you know over 75% of customers read reviews, testimonials, and case studies? Did you ALSO know that 88% of people trust reviews as much as personal recommendations?? Those are just a few reasons why you need to really start sharing how you’ve helped current or past clients! That’s really what social proof is, but let’s dig in a bit deeper.
Social proof is literally “proof” that others have benefited from your services or business products. It’s not just anyone, though. People like to know that their specific needs or challenges will be met, and that you have what they need.
That’s where specific social proof comes in — people who had similar issues (“I had horrible back pain before visiting Pilates in the Grove!”) or identify on a particular pain point (“After having kids, I was struggling to exercise my abs”). They also want to know what...
When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.
Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.
In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.
I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...