What turns someone into a raving fan… if they’ve never met you before. On a recent episode of Female emPOWERED, that’s exactly what Michelle Fernandez and I chatted about! Michelle is actually my personal Facebook ads and funnel expert — and she helps both my personal coaching brand and my Pilates studio locations get more people interested in them.
How does she do that? Through funnels. I highly recommend listening to the full episode here, but I recap what we talk about in the blog below!
It’s in two parts:
1. Marketing, i.e. building awareness, driving traffic, etc.
2. Sales, i.e. the path a customer takes to purchase — from interested to purchase
Every business has a sales funnel, because you have to sell to someone to have a business. Even if you’re new, you’ve got a sales funnel. Think about the referral you just got, how you hopped on a call or met them in-person, and...
As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners.
“You need to make a Black Friday sale!”
“A big sale is a great way to flood your business with cash before end-of-year!”
“Your customers expect a Black Friday sale!”
While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…
Let’s start this with an example:
Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?
That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....
Does ”selling” make you feel awkward, manipulative, and sleazy?
If it does, then maybe it’s time to change your mindset about it. Think of sales as a medium for serving the community. We are in the post-COVID era and the community needs your services now more than ever. If you ever find yourself having negative feelings about sales, just remember that you are offering people an improved quality of life.
So why don’t we turn that fear and awkwardness into something profitable and powerful? Today, I’d like to share 5 ways to make sales-- the kind that you enjoy and builds long-lasting relationships with your dream clients-- without breaking the bank:
1. Write a blog.
Write a short piece or make a video blog about ‘no equipment Pilates workout that you can do at home’ or ‘10 best yoga poses for flexibility’ and put it on your website. Make sure you use key...