Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business
Marketing: that big, intimidating mountain that all business owners inevitably need to climb. Business-owners in the health and wellness industry are experts in their field, and yet, marketing can be an ENTIRELY different animal. So how do you wrestle with this part of your business if you aren’t 100% sure what it entails?
What marketing ISN’T
The key to understanding marketing is to first understand what marketing is NOT. Marketing is not:
- Throwing up a random Facebook ad without a proper tracking system (like Pixel).
- Generating a mass amount of ads without a clear strategy, goal, or call to action.
- Selling OR sales! (At least, not all the time.) Marketing and sales are related but mutually exclusive. Marketing gets your customers in the door, and your sales strategy is what gets them to purchase.
- A bandaid for a poorly systemized business. Marketing won’t fix a...