As a physical therapist, I wanted to make people feel better. When I got certified in Pilates, I knew that the two of those services went well together… and I began dreaming about what it would mean to start my own Pilates and physical therapy studio.
That was in 2007, and since then, I have built a multi-million dollar Pilates studio business with multiple locations. But it wasn’t like I went from “I want to start my own studio!” to “a million dollars in revenue” overnight. It also wasn’t an easy road, trying to figure out everything that went into growing a successful business.
Starting a business to help people didn’t prepare me for all the terms and systems I needed to understand. There was the whole pricing problem, figuring out my income and expenses, understanding lease agreements, hiring instructors… it felt like a lot. And it was a...
Are you preparing for 2021 in your business? We are coming up on the holidays and I want to make sure that you have maximum time to relax and recharge. Especially given everything that’s gone on this year, I think we deserve it big time.
That’s why I want to talk to you about the 5 things I do in my business to wrap up for the year, and plan for the start of the new one.
With two studios, I have a number of instructors and physical therapists who work with me at Pilates in the Grove. That means I actually prep the reviews at the end of November/early December so that I can get those out before the end of the year.
If you have anyone else on your team, now is the perfect time to plan for an end-of-year review or schedule a meeting to touch base. You can either use a formal “interview” process, or you can provide an email or phone call review where you present their review...
As we approach the holiday shopping season, I know that there is a lot of noise out there for business owners.
“You need to make a Black Friday sale!”
“A big sale is a great way to flood your business with cash before end-of-year!”
“Your customers expect a Black Friday sale!”
While some businesses may benefit from a Black Friday sale, I’m going to disagree with these sentiments for service-based movement, fitness, and wellness businesses. Here’s why…
Let’s start this with an example:
Let’s say a yoga instructor offered 10 yoga classes (usually $500) for the price of 7 classes ($350). Sure, they might get more people in the door with that deal, but what’s happening to their bottom line?
That’s $150 less per person to pay studio fees, pay instructors if there are any, pay taxes, etc....
Do you want to know what I learned the hard way when I first started (and then tried to grow) my business? Not all Google advice is good, and not all free strategies apply to your business.
If you're trying to start your own gym, serve physical therapy patients, grow a studio and help people feel better in their bodies... you have a unique kind of business. Generic business advice doesn't always get you where you want to go. That’s why I want to share with you what happened when I finally admitted I needed to trust the experts and invest in my business.
Prefer to watch instead of read? You can see my whole Facebook Live about this here!
I started my first Pilates studio in 2007, A couple years later, when I opened my second location, we were barely scraping by. My team didn’t have enough clients to really make them feel stable and things were just… tight. Soon after opening that second location, I...
I am not for everyone and that’s okay.
I grew up as a people pleaser. I believed that it was very important to be aware of what other people thought of me and my actions at all times. Before I made any decision, I carefully analyzed how it would affect others and their thoughts of me.
As a kid, it worked out pretty well. I was terrified of getting in trouble, having people think badly of me so I excelled at school and stayed out of trouble.
As an adult… not so much. The constant need to have everyone like me came back to kick me in the butt, again and again.
I built myself completely around others’ expectations, from the way I looked, to my friends, to my relationships, passions, personality, and more.
I became an expert at analyzing people and situations so that I could figure out the person I needed to be for those certain people in order for them to like me. I had no one true self, but instead, many different versions of me...
Let’s talk about priorities. As a business owner, I’m sure you have a long list of tasks that are due soon. How do you prioritize which tasks need to be done first?
You may be stressed and overwhelmed from trying to do so many things at once. I used to be like that too when I was still improving the infrastructure of my business. I wanted to launch a membership and an online course, and then think about a new program-- I just had too many ideas. From this experience, I learned that if your attention gets shifted between too many things, you won’t be able to deliver on one specific task.
I read a book called The One Thing by Gary Keller and Jay Papasan and it helped me organize my tasks and avoid feeling stressed and overwhelmed. According to the book, you should ask yourself this every morning: What is the one thing that you need to accomplish today?
I have a list of tasks in Asana and I choose three...