Which CEO Tasks Should You Focus?

ceo tasks Nov 16, 2022

Which High-Level Tasks Should You Focus On As a CEO?

If you want to grow your business and truly step into a CEO role, you shouldn’t still be doing day-to-day tasks. 

You know what I’m talking about: making sure the reformers are clean, checking the mail, and answering calls — essentially micromanaging your studio. But it’s not like that’s what you want to be doing. You know it’s time to grow your business, but you’re unsure how to give away some of the lower-level responsibilities to your team. 

Here’s the thing — leaders have to step back so their team can step up. This allows you to focus on those high-level tasks that will move your business forward. 

If you want to get off that hamster wheel and do something that will create real, lasting change in your business, you need to start thinking like a high achiever. So, let’s take a look at four things they do to keep their business not only moving along but...

Continue Reading...

Exit Strategies for Pilates Studios & Gyms

Do You Need an Exit Strategy for Your Pilates, PT, or Fitness Studio?

As a fit biz owner, your business is your baby. So when someone asks you what your end goal is, it’s perfectly normal to side-eye and say, “Nothing. I’m going to be a business owner forever!”

And while that may be true, have you ever thought about retiring? Growing into a partnership? Acquiring new facilities and equipment? … Selling the business?

This is where an exit strategy comes into play. But before you run off, know it’s not as scary as it sounds. If I can wrap my head around it and get comfortable with creating my own, I know you can too!

Let’s define exit strategies for fitness studios

Investopedia defines exit strategy as “a contingency plan executed by an investor, trader, venture capitalist, or business owner to liquidate a position in a financial asset or dispose of tangible business assets once predetermined criteria for either has been met or...

Continue Reading...

The Different Levels of Business Growth

The Different Levels of Business Growth & What to Expect

The name of the game in business is to, well, make more money. 

Sure, owning a fitness business can give you financial freedom, and flexibility, and satisfy a deeper longing to make an impact on the world around you. But if you don’t have money coming in, you don’t have a business, you have a hobby. 

But surprisingly, too much money can be a bad thing, like Biggie Smalls once said. But that’s only if you don’t have the right foundation in place to sustain that growth.

At each new level of your business, there’s a new challenge to work through. And the further along you get, the bigger your team grows and the more you offer, the more important having a sound infrastructure becomes. 

It’s kind of like living in an apartment. 

You’re not going to be in a studio forever. You find a partner, and then get a dog, and eventually outgrow it. Then you move to a one or...

Continue Reading...

A Fork in the Road: Do You Grow Your Fit Biz or Do You Cut Back?

A Fork in the Road: Do You Grow Your Fit Biz or Do You Cut Back?

If you are growing a boutique fitness or wellness business, you will inevitably reach a point where things are happening quickly. New clients are coming in, there’s a ton of classes or appointments scheduled each day, you’re managing new employees or contractors… or trying to do it all yourself.

Things are moving too quickly — and you’re reaching a point where you can’t do it all anymore. You have to have a “Come to Jesus” moment with yourself: Is this what you really want? Do you want to create a business that is bigger than you? OR is it time to cut back so you’re not burning out?

First thing you should know: this is not a bad place to be. Technically, it just means that you’ve grown as much as possible in the space provided, so something has to change. You, as a business owner, have a decision to make; you can either grow your business by going all in, or...

Continue Reading...

How to Achieve More by Doing Less

Uncategorized Jul 13, 2022

How to Achieve More By Doing Less

Is “busy” different from “productive”? Short answer? Yes. And the difference between these two terms is not only important, but crucial to understand for the health of your business! Busy vs productive work could mean the difference between burnout and success. When you overwhelm yourself with tasks or try to do everything by yourself (because you might think only you can do it), you’re actually hurting yourself and what you are trying to build with your business. 

The hard truth is that we all only have 24 hours in a day, and if you don’t learn how to manage those hours for success not only in your business life, but also in your personal life, you won’t be happy with the outcome. Luckily, I interviewed someone recently who I think you’ll be excited to learn from.

Meet Genevieve Pepin 

Genevieve Pepin is an accredited life coach, certified mindset specialist, productivity and leadership...

Continue Reading...

Can Employees Become Managers?

Can Employees Become Managers? How to Hire From Within

Let’s be honest, hiring right now is hard. Every day the Great Resignation gets more real, and workers find better opportunities with more pay, and more flexibility! I know personally that it’s hit fitness, wellness, and hospitality especially hard. In 2022 alone Forbes reported that 1.7 million people quit their healthcare jobs. Those are scary numbers, but there may be a way to still find that perfect person for a higher role in your business — someone closer to home! 

I want to show you what it’s like to hire from within, and what to be aware of if you’re trying to turn an employee into a manager.

Meet Kelly

Kelly Montgomery joined my business, Pilates in the Grove, in September of 2019. Kelly’s journey from physical therapist into the world of Pilates started with a Google search — and Pilates in the Grove was the first result (yay SEO!). She accepted a staff position and began...

Continue Reading...

Diversifying Your Business Income Sources

Diversifying Your Business Income Sources

After the pandemic started in 2020, most health and wellness businesses depending on a single revenue stream felt the effects big-time. While this was an unprecedented situation, it does show us something important: Putting all your eggs in one (income) basket just won’t ever help us feel secure.

No matter how incredible your services or products are, unexpected circumstances (hello COVID-19) can jeopardize your business’s ability to flourish. 

To create a business that is sustainable for the long haul, you’ve got to have multiple streams of revenue coming in. Let’s walk through the importance of having more than one revenue source and four new ways you can diversify your business. 

 

 

From Consistent to Sustainable

Many of us, myself included, go into business with one service in mind. Especially for brick and mortar businesses with a physical location, once we find a consistent and fruitful...

Continue Reading...

Leveling up Your Leadership Skills

leadership skills Mar 16, 2022

Leveling Up from Service Provider to Leader

If you plan to grow your fitness or wellness business even a little, transitioning from the main service provider to the person leading your company and team is an essential move you’ve got to make. 

As long-time Generals Electric CEO Jack Welch once said: “Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others.” 

 

If you are looking to transition from a service provider into the leader you need to be to grow and scale your business, I am going to walk you through the 5 required skills you need to push past this threshold.  

Why You Need Different Skills

There is an entirely different skillset that’s required to manage and lead people, compared to the skills it takes to provide services to your customers. Many entrepreneurs, myself included, don’t naturally step into leadership because we are the founders of...

Continue Reading...

Overcome Overthinking as a Biz Owner

overcome overthinking Feb 16, 2022

Turn Overthinking on Its Head

Overthinking doesn't sound so bad on the surface. Thinking is a good thing, right?

But here’s the truth: Overthinking can cause serious problems for you personally and in your business. It leaves you with cloudy judgment, high stress levels, and stuck inside your own mind, unable to move forward. 

Does this sound like you? If so, you are not alone. Overthinking can quickly create a “mental hell” in your mind – like a mental game of whack-a-mole – ruminating over the “what ifs” and “why did I’s” in your head.

As a chronic overthinker myself, I had to put a stop to the nights laying in bed, stuck ruminating over my own thoughts. It was time to turn overthinking on its head and use this struggle as a strength. 

 

If you’re resonating with this, read on to discover the framework I’ve learned over the last few years to reframe your thoughts, regain control of your...

Continue Reading...

Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business

Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business

Marketing: that big, intimidating mountain that all business owners inevitably need to climb. Business-owners in the health and wellness industry are experts in their field, and yet, marketing can be an ENTIRELY different animal. So how do you wrestle with this part of your business if you aren’t 100% sure what it entails? 

What marketing ISN’T

The key to understanding marketing is to first understand what marketing is NOT. Marketing is not: 

  • Throwing up a random Facebook ad without a proper tracking system (like Pixel).

  • Generating a mass amount of ads without a clear strategy, goal, or call to action.

  • Selling OR sales! (At least, not all the time.) Marketing and sales are related but mutually exclusive. Marketing gets your customers in the door, and your sales strategy is what gets them to purchase. 
  • A bandaid for a poorly systemized business. Marketing won’t fix a...
Continue Reading...
1 2 3 4 5 6 7
Close

Join the CEO SUMMIT
in Palm Beach, Florida
on November 3-4, 2022.