Overthinking doesn't sound so bad on the surface. Thinking is a good thing, right?

But here’s the truth: Overthinking can cause serious problems for you personally and in your business. It...

Marketing: that big, intimidating mountain that all business owners inevitably need to climb. Business-owners in the health and wellness industry are experts in their field, and yet, marketing can...

Think of some of the ladies that inspire you in your life. Some are probably not in health and wellness, but they are CEOs in their own right—right? 

This includes lovely ladies like my...

Are the systems in your business working for you, or are you constantly on call to keep them running? If it’s the latter, it’s time to make the switch — because systems should...

Not every day is a good day. That probably seems obvious at first glance, but in your business, those bad days can be brutal. 

How do I know? I’ve been there. My worst day in my business...

When it comes to marketing your business or getting new eyes on your services, content makes the world go round. It gets your voice out there, tells your potential clients or patients what you...

In the words of a wise man named Peter Drucker: “What gets measured, gets managed.” Poring over data isn’t usually the most exciting part of running your business, but that data...

Sticker shock is a powerful thing. 

How many times have you heard your customers say something like:

• “I just can’t afford it right now.”
• “I’m gonna have to think...

I’ve been talking a lot about the importance of your team lately, so you probably already know why I’m such a big advocate of them. Whether you have a team of 1 or 100, one thing...

I firmly believe that having a team is the number one thing you need to have in your business. This sounds daunting for some people, but here is the good news: you don’t need an army to have...

You have the business plan, the clientele, and the love for fitness. Now, all your business needs is that final piece of the puzzle: a terrific photoshoot. 

Yep, you read that right: a...

Your baby’s all grown up; it just happens so fast, doesn’t it? One moment, you’re starting a business from your basement or a shared studio. The next, you have a roster of...