A Conversation on Conversion: What’s Really Going On?

social media tips Mar 12, 2020

Content is king, engagement is queen, but when all is said and done, conversion means more than anything.

To put things simply, without consistent sales, a business ceases to exist.

Underwhelming conversion rates and uncertainties not only affect business owners & entrepreneurs in the healthcare & wellness industry, but professionals & employees as well.

And when you feel like you’re doing everything else right, but still haven’t converted into actual sales, it can be extremely frustrating to say the least. But not knowing why is even worse.

We have a tendency to tell ourselves stories about the possible reasons why: “I’m not good enough”, “They found someone more qualified”, or “I just don’t know how to sell”.

But it’s important to take a look at the crux of the matter and get to the underlying causes that explain why your audiences might not be buying.

So when it comes to conversion (or lack thereof),...

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8 Marketing Lessons for Healthcare & Wellness

tips Mar 03, 2020

You’ve just finished conceptualizing the perfect brand using the perfect business model, you’re ready to start offering the most innovative products or services in the market, you’ve got the best team behind your back, AND you have a fiery passion to become the most successful healthcare and wellness entrepreneur in the country… 

 

What could go wrong, right?

 

Well, as Beth Comstock once said… “You can’t sell anything if you can’t tell anything”.

 

That’s where marketing comes into play. No matter how good your products or services are, and no matter how amazing your team may be, your market will never know if you don’t tell them about it. That’s why it’s called MARKETing.

 

Here are 8 marketing lessons for healthcare and wellness business owners to remember when drafting your marketing strategy or managing your marketing team. Hoping these help upcoming entrepreneurs start in...

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Imperfect Action

tips Mar 02, 2020

Have you ever stopped to think how much of your day is spent on nit-picking rather than focusing on higher payoff tasks? In the pursuit of perfect quality control, are you becoming more of a passive thinker rather than an active leader and doer? 

 

In the context of perfectionism, the words “analysis paralysis” bares great truth. Our job as leaders is not to obsess over details, but to lead our company towards our vision.

 

Don’t get me wrong, perfectionism is a quality of many successful entrepreneurs. But contrary to popular belief, it is not 100% constructive, and can sometimes even be destructive without our knowing.

 

Here’s why this mindset is worth revisiting and possibly even reworking.

 

 

I believe it was Harry Truman that said “Imperfect Action beats Perfect Inaction every time”. 

 

Many entrepreneurs suffer from perfectionism. I know that I did for many many years. It is usually what makes most...

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Are you “content” with your digital content?

tips Feb 25, 2020

Like an innovative and well-crafted dish in any restaurant, great content will always leave your customers satisfied and craving for more on their next visit.

 

But when you take your own kitchen for granted and start creating content for content’s sake, then don’t be surprised to see some empty tables.

 

There’s a reason why they say “content is king” whether it’s in the context of marketing campaigns, sales funnels, lead generations, or simply educating your clients. Even organic content has the power to increase audience retention, establish audience trust, build credibility, and ultimately, convert.

 

It’s true that there’s no one perfect recipe to dishing out the most viral and share-worthy posts, sometimes it’s just a matter of luck. But there are steps you can follow to deliver consistently captivating and compelling content. 

 

So today, let’s simplify those steps into 7 key ingredients.

...

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Create 3x Content in ⅓ of the Time!

content creation tips Feb 24, 2020

As a business coach and entrepreneur, I often get questions like “how do you find the time to do all that?” or more commonly “I could never find the time.”

 

For many healthcare and fitness entrepreneurs, time is our most valuable resource especially being in the trading time for money model which is why time management should be the most important skill to master. 

 

We spend time not only in marketing and content creation, but in managing our own teams and businesses, and most importantly, in taking care of our families and loved ones.

 

Time is the one thing we can never get back, that’s why we need to do everything we can to be as efficient as possible.

 

So how do we do that?

 

 

1. To make time, you have to spend time.

 

 

Yes, the saying doesn’t only apply to money.

 

If you missed out on my FB Live video last week, I talked about how to create your best content, and one crucial step is to...

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It’s Time To Ditch This Four-Letter Word

Uncategorized Nov 05, 2019

We all do it. We all use this dirty, four-letter word every now and then. And now we need to stop. Because while it may seem harmless or insignificant, the word “just” is essentially a word that minimizes whatever follows it and is one of the worst 4 letter words we use regularly in our daily language. 

More often than not, using “just” translates into you communicating, “I am inadequate and I don’t measure up to your expectations.”  For example, one of the first questions we ask someone we meet at a party or meeting is, “What do you do?” The response might sound something like, “I am just a stay-at-home mom” or “I am just a Pilates instructor” or “I own a business, but it’s just something I run out of my house.” And if you really pay attention to it the responses that sneak in “just” are often made by women. It’s not often you hear a man diminish his career....

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I'm a Juggler

tips Nov 05, 2019

I’m a juggler. 

And most of the time, not a very good one. As an entrepreneur raising both a business and babies people often ask me “How do you do it all?”

Well…to be perfectly honest, I am not. I generally feel like I am not doing anything well…I am letting my team down at work, I am letting my family down at home, I am letting my friends down. Most of the time I live in one big feeling of failure. 

And that is no way to live. I realized I couldn’t be everything to everybody. I couldn’t keep all of those balls in the air and be the person I wanted to be, and be the mom my kids deserved,  and grow the company I wanted to grow. 

Nowhere is keeping a number of objects 'in the air' more prevalent (or necessary) than in running a small business. The further you move in the life cycle of a small business, the more balls you have to learn to juggle. 

The secret sauce to juggling is practice, persistence, and...

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These Three Beliefs are Keeping You Stuck in Your Business

tips Nov 05, 2019

Being an entrepreneur is far from glamorous. It is often filled with sleepless nights, multi-tasking, stress and overwhelm. From the outside looking in, things may appear as if it is all roses and lollipops, an easy journey that anyone can handle. But entrepreneurship is not for the faint of heart.  Ask even the most successful entrepreneurs if it was easy – most will undoubtedly shake their head. 

Some of this overwhelm and stress comes from the self-limiting beliefs that play on a continuous loop in our minds. Your mind can be your best buddy or worst enemy. This outline will help you decide if your brain is really friend or foe when it comes to the success of your business. 

 

1. The belief that hard work and hustle lead to success

So many entrepreneurs wear this as a badge of honor. I should know. I did this for a long long time. I was one of those people that swore no one would ever out work me. Instead of bringing me success it was a recipe for...

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5 Things I Wish Someone Had Told Me Before Starting My Business

tips Nov 04, 2019

Building a business from scratch with no previous experience is both humbling and completely gratifying. While I view my many mistakes more as feedback rather than failures it would have been a smoother journey had someone shared this knowledge with me out of the gates.  

Here are 5 things I wish someone had told me before starting my business. Hoping they help shape the path of a new entrepreneur on the rise out there.  

  1. Investing in your business is a crucial piece of the equation. The old adage “It takes money to make money” holds real value in the world of small business success, especially when you are looking to grow and scale. As a new business owner several years ago, I remember being so scared to spend money. I skimped on anything that I felt wasn’t absolutely necessary to keep the doors open. It was suffocating. But if there’s one thing I’ve learned over years it’s this: if you’re unwilling to invest in your own...
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