Blog

Why an Expensive Marketing Strategy Won’t Work for Your Wellness Business

save money on marketing Jan 12, 2022

Marketing: that big, intimidating mountain that all business owners inevitably need to climb. Business-owners in the health and wellness industry are experts in their field, and yet, marketing can...

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A Special Female Friday Flashback with My Sister: Darcy Smith!

female feature friday Dec 15, 2021

Think of some of the ladies that inspire you in your life. Some are probably not in health and wellness, but they are CEOs in their own right—right? 

This includes lovely ladies like my...

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The 7 Steps to Creating Business Processes

creating business processes Nov 17, 2021

Are the systems in your business working for you, or are you constantly on call to keep them running? If it’s the latter, it’s time to make the switch — because systems should...

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The Terrible, Horrible, No Good, Very Bad Day That Changed My Business

business maturity Nov 03, 2021

Not every day is a good day. That probably seems obvious at first glance, but in your business, those bad days can be brutal. 

How do I know? I’ve been there. My worst day in my business...

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How to Create Content When You Don't Know What to Create

create content Oct 20, 2021

When it comes to marketing your business or getting new eyes on your services, content makes the world go round. It gets your voice out there, tells your potential clients or patients what you...

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Which Metrics Should I Be Tracking for My Gym or Fitness Biz?

Oct 06, 2021

In the words of a wise man named Peter Drucker: “What gets measured, gets managed.” Poring over data isn’t usually the most exciting part of running your business, but that data...

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Overcoming The Most Common Objection: “I Can’t Afford That”

overcome objections Sep 22, 2021

Sticker shock is a powerful thing. 

How many times have you heard your customers say something like:

  • “I just can’t afford it right now.”
  • “I’m gonna have to think...
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How to Structure Fitness Team Meetings | Christa Gurka

Sep 08, 2021

I’ve been talking a lot about the importance of your team lately, so you probably already know why I’m such a big advocate of them. Whether you have a team of 1 or 100, one thing...

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How I Built My Team: The Good, The Bad, and The Lessons I Learned

Aug 25, 2021

I firmly believe that having a team is the number one thing you need to have in your business. This sounds daunting for some people, but here is the good news: you don’t need an army to have...

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How to Prepare for a Successful Fitness Photo Shoot

fitness photo shoot Aug 10, 2021

You have the business plan, the clientele, and the love for fitness. Now, all your business needs is that final piece of the puzzle: a terrific photoshoot. 

Yep, you read that right: a...

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3 Things To Consider Before Hiring Someone New For Your Business

Jul 28, 2021

Your baby’s all grown up; it just happens so fast, doesn’t it? One moment, you’re starting a business from your basement or a shared studio. The next, you have a roster of...

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Tools You Really Need To Run Your Business

tools you need to run your business Jul 13, 2021

Does technology overwhelm you? Would you love to have more efficient systems in your studio or with clients, but the thought of learning a new system makes you cringe?

Thankfully, you don’t...

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