When it comes to marketing your healthcare, wellness, or movement business, you want to get the message out… but don’t have a ton of time to try all the marketing techniques out there.
Usually, this means that you use social media a lot, and that’s great! There is one downside, though: social media changes everyday. Algorithms especially can be your worst enemy when it comes to growing your audience, attracting people you really want to serve, and turning them into booked clients or patients.
In case you’re new to this business thing, social media algorithms are essentially the “system” showing people what they want to see. The algorithms change all the time, which means what works one day might not work the next.
I personally think this is exciting. Right now, the Instagram algorithm prefers Reels content, so I’ve been creating more of those videos lately. I also change up the times and days I go Live to see how that...
As a movement, healthcare, or wellness professional, you may have started your business with a misconception in mind:
If you build it, they will come.
How’s that working out for you? Most times, I talk to female professionals who are struggling to get more people in the door and they don’t know what to do. They’re frustrated because they know their services and skillset are what people need… but people just aren’t coming.
If you can relate to that, this is a sign your marketing isn’t working, and you need to be doing something else. Like actually marketing your business.
In this recent Facebook Live, I talked about signs that your marketing isn’t working for you. But after I recorded it, I had a lot of people saying they didn’t have a marketing strategy at all — and I totally get that.
I didn’t either, until I had a multi-million dollar...
As a health or wellness pro, I know that you’re doing your work because you love helping people. You know what’s possible when you are able to serve your clients or customers, and you are great at what you do.
But that doesn’t mean you know how to market your services or your business so you can help more people. Even if you’ve built a business mostly through word of mouth, you do need to know how to market your business to increase leads and turn those into clients served.
In a recent Facebook Live, I talk about how to market your business so you can get more leads.
But what are leads? Leads are defined as potential clients or customers you’ve attracted who is interested in what you are selling. It just means you have more people showing interest in your services or products. Once you have a lead “on the hook,” you’ll need to sell. But for today, I want to just talk to you about marketing to...
Hiring, Training, Payroll OH MY!!!
Hiring can be an unnerving event. There are so many concerns surrounding it: What if they aren’t suitable for the job? What if they can’t meet your expectations? What if cash-flow problems arise by hiring them?
While all of these fears are valid, they shouldn’t stop you from letting new people into your business. Why? If you’re drowning in a sea of work or if your business has been stuck in a loop for years, it’s time to start hiring others to contribute to your company’s growth.
Who should you hire and what tasks should you give them?
Decide on the role then fill the position.
Before you create a job post, you must define the role of your new employee. Do you need someone to develop your website? To edit your photos for your social media pages? To create Facebook ads? Or do you need a Virtual Assistant who can help you with various administrative...
To call these last several months unprecedented would be the understatement of the year. I never in my wildest dreams thought that phrases such as quarantine, social distancing, or flattening the curve would become part of our everyday vernacular. Nor did I imagine that I would be forced to close my business for an entire quarter with only a moment's notice.
So many have been affected by this pandemic. Parents have had to learn to homeschool, teens have forfeited their senior year athletics and graduations, millions have lost their jobs, thousands have lost their lives and there is still no real end in sight.
As the owner of Pilates in the Grove, a multi location service based business, I completely believe it is all of our responsibility to do our part to flatten the curve and do what we can to slow the spread of this virus. I along with countless others made the difficult decision to close both of my studios on March 17th and pivoted quickly to online...
I am not for everyone and that’s okay.
I grew up as a people pleaser. I believed that it was very important to be aware of what other people thought of me and my actions at all times. Before I made any decision, I carefully analyzed how it would affect others and their thoughts of me.
As a kid, it worked out pretty well. I was terrified of getting in trouble, having people think badly of me so I excelled at school and stayed out of trouble.
As an adult… not so much. The constant need to have everyone like me came back to kick me in the butt, again and again.
I built myself completely around others’ expectations, from the way I looked, to my friends, to my relationships, passions, personality, and more.
I became an expert at analyzing people and situations so that I could figure out the person I needed to be for those certain people in order for them to like me. I had no one true self, but instead, many different versions of me...
Does ”selling” make you feel awkward, manipulative, and sleazy?
If it does, then maybe it’s time to change your mindset about it. Think of sales as a medium for serving the community. We are in the post-COVID era and the community needs your services now more than ever. If you ever find yourself having negative feelings about sales, just remember that you are offering people an improved quality of life.
So why don’t we turn that fear and awkwardness into something profitable and powerful? Today, I’d like to share 5 ways to make sales-- the kind that you enjoy and builds long-lasting relationships with your dream clients-- without breaking the bank:
1. Write a blog.
Write a short piece or make a video blog about ‘no equipment Pilates workout that you can do at home’ or ‘10 best yoga poses for flexibility’ and put it on your website. Make sure you use key...
Let’s talk about priorities. As a business owner, I’m sure you have a long list of tasks that are due soon. How do you prioritize which tasks need to be done first?
You may be stressed and overwhelmed from trying to do so many things at once. I used to be like that too when I was still improving the infrastructure of my business. I wanted to launch a membership and an online course, and then think about a new program-- I just had too many ideas. From this experience, I learned that if your attention gets shifted between too many things, you won’t be able to deliver on one specific task.
I read a book called The One Thing by Gary Keller and Jay Papasan and it helped me organize my tasks and avoid feeling stressed and overwhelmed. According to the book, you should ask yourself this every morning: What is the one thing that you need to accomplish today?
I have a list of tasks in Asana and I choose three...
Some states are lifting stay-at-home restrictions so let’s talk about how to prepare for reopening your businesses. Whether it be in a week or a month from now, you need to know which steps to take to help your customers feel safe as they come back to you.
I’d like to share some practices that we’re currently doing at Pilates in the Grove:
1. Survey your clients.
Create a survey on Google Forms or Survey Monkey and tell your clients that you’re looking to reopen. Make sure you ask all the important questions such as, “What do you need to see for you to feel safe as you come back to our business?”. Then, start preparing based on the feedback.
This is a big factor for us in the health and wellness industry because we have clients and patients who are part of the high-risk demographics, and you may have some of them too. Even if your state reopens, there’s no assurance...
I hope you and your family are staying healthy and happy at home.
Because of the recent events, I have been hearing a lot of concerns from my clients and other business owners. Many of us are worried about our businesses closing or losing income and status, and your feelings are valid.
However, we should not let our worries govern us. While it’s true that we can’t control what is happening around us, we can control our reaction to it.
Anxiety only begets more anxiety. According to mental health experts, we tend to get trapped in false or limited ways of thinking when we are anxious. These thinking patterns can take over our lives by convincing us of impending doom and worsening our sense of helplessness.
But they can be avoided. Here are some ways to prevent your negative thought patterns and help you be productive during these stressful times:
Control the thoughts that come through your head
You may think, Oh...